{"id":25542,"date":"2019-08-07T13:57:12","date_gmt":"2019-08-07T13:57:12","guid":{"rendered":"http:\/\/about.35.197.208.187.nip.io\/?p=25542"},"modified":"2025-07-25T09:57:26","modified_gmt":"2025-07-25T09:57:26","slug":"the-art-of-engaging-place-making","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/the-art-of-engaging-place-making\/","title":{"rendered":"The Art of Engaging & Placemaking"},"content":{"rendered":"\n

Avoid the White Elephant<\/h3>\n\n\n\n
\"\"
\u201cThe Elephant\u201d by\u00a0Cristina Clementel<\/a><\/figcaption><\/figure>\n\n\n\n

The arts are the perfect catalyst in bringing people together.<\/strong> Commissioning creative work can create meaningful conversations and cross pollinate the communities that you serve (your audience, stakeholders, clients, residents). But doing it wrong could do the exact opposite. Dropping a piece of art chosen by a select few in a space is unlikely to be well received by those who occupy it. This leads to expensive white elephants, ignored by those they were intended for.<\/p>\n\n\n\n

This short guide aims to help you avoid the pitfalls and maximise engagement with your communities during the commissioning process.<\/p>\n\n\n\n

Go Local<\/h3>\n\n\n\n
\"\"
\u201cVetiver Night Women\u201d by\u00a0Brianna McCarthy<\/a><\/figcaption><\/figure>\n\n\n\n

Nothing says you care more about the people that make up your community than providing the opportunity to be celebrated. Opening submissions up to local artists allows you to demonstrate that you are willing to invest in your area and enrich those that surround you. This will guarantee an interest in your commission as the community is being celebrated in the process.<\/p>\n\n\n\n

This also generates dialogue with the people closest to you and creates positive stories that could be sent to the local press.<\/p>\n\n\n\n

Rewards<\/strong><\/h3>\n\n\n\n