{"id":27073,"date":"2019-12-05T13:26:57","date_gmt":"2019-12-05T13:26:57","guid":{"rendered":"http:\/\/about.35.197.208.187.nip.io\/?p=27073"},"modified":"2025-07-15T07:01:33","modified_gmt":"2025-07-15T07:01:33","slug":"6-books-about-creativity-to-read-in-2020","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/6-books-about-creativity-to-read-in-2020\/","title":{"rendered":"6 Books To Read In 2020"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><br><strong>Powers of Two<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.waterstones.com\/book\/powers-of-two\/joshua-wolf-shenk\/9781848545922\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" style=\"width:724px;height:auto\" class=\"lazyload\" data-src=\"https:\/\/zealous.co\/about\/wp-content\/uploads\/sites\/5\/2019\/12\/powers_of_two.jpg\"><\/a><\/figure>\n\n\n\n<p>Understanding how success is crafted in the creative industries is complex. Yet, there is a hidden thread which is often present. It is the reason the Beatles, Van Gogh, JRR Tolken and the creators of South Park succeeded in creating works that became timeless.<\/p>\n\n\n\n<p>It often takes two people to drive innovation.&nbsp;<strong>Powers of Two<\/strong>&nbsp;delves deep into the relationships of successful creators and how working together unlocked their creative strengths.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Fantastic examples of how working in creative pairs allows us to succeed.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Recommended for<\/strong><\/p>\n\n\n\n<ul>\n<li>For your significant other<\/li>\n\n\n\n<li>For your creative partner<\/li>\n\n\n\n<li>For anyone who you deem essential to your practice<\/li>\n\n\n\n<li>For anyone interested in the psychology of creating<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business for Bohemians<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.amazon.co.uk\/Business-Bohemians-Live-Well-Money\/dp\/024124479X\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"lazyload\" data-src=\"https:\/\/zealous.co\/about\/wp-content\/uploads\/sites\/5\/2019\/12\/7d804d61-d1ae-4747-949a-64491e9b0222.jpeg\"><\/a><\/figure>\n\n\n\n<p>The word business is often seen as \u201cdirty\u201d within the creative industries. It\u2019s associated to making money and the many pointless abbreviations people use when trying to persuade you that starting your own company is complicated. Cast those aside immediately. Making money puts food on the table and allows you to scale your ambitions; and business doesn\u2019t need to be complicated.<\/p>\n\n\n\n<p>But business does need to be structured.&nbsp;<strong>Business for Bohemians<\/strong>&nbsp;is a brilliant introduction on what to watch out for when creating a business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A no nonsense guide to creating a business, with some funny anecdotes thrown in for good measure.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Recommended for<\/strong><\/p>\n\n\n\n<ul>\n<li>Starting up as freelancers<\/li>\n\n\n\n<li>Starting a business<\/li>\n\n\n\n<li>Who hate business books, but need to learn more about it<\/li>\n\n\n\n<li>Curious about business<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Madam &amp; Eve<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.amazon.co.uk\/Madam-Eve-Women-Portraying\/dp\/1786271567\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"lazyload\" data-src=\"https:\/\/zealous.co\/about\/wp-content\/uploads\/sites\/5\/2019\/12\/81a23Vqa0L.jpg\"><\/a><\/figure>\n\n\n\n<p>Unable to name a woman artist as readily as a male one? You\u2019re not the only one. As a society we\u2019ve been skewed towards celebrating the men in our fields and cast a long shadow over the works of incredibly talented women artists. Time to change that!<\/p>\n\n\n\n<p><strong>Madam &amp; Eve<\/strong>&nbsp;is the perfect antidote to a societal bias; shining a light on the incredible women artists who have enriched our lives through their craft. It\u2019s a work of beauty which should be read fully and placed ceremoniously on your coffee table to share with everyone.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A beautiful compendium of female artists expertly put together by Kathleen Soriano.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Recommended for<\/strong><\/p>\n\n\n\n<ul>\n<li>For those who don\u2019t think there are enough women artists<\/li>\n\n\n\n<li>For the men who love art (and should be, delicately, educated)<\/li>\n\n\n\n<li>Or simply for lovers of great art<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Empathy Instinct<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.amazon.co.uk\/Empathy-Instinct-Create-Civil-Society\/dp\/1473637511\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" style=\"width:724px;height:auto\" class=\"lazyload\" data-src=\"https:\/\/zealous.co\/about\/wp-content\/uploads\/sites\/5\/2019\/12\/51eKDP4OHpL.jpg\"><\/a><\/figure>\n\n\n\n<p>The value of the creative industries is not easy to make a case for. Our government struggles to understand it, cutting back on the funding that we depend on. This trickles down into our education and upbringing. It\u2019s likely you\u2019ve come across this bias in conversations that contain any of the following words: \u201creal jobs\u201d, \u201cno money in it\u201d, \u201coh, that\u2019s nice\u201d.<\/p>\n\n\n\n<p><strong>The Empathy Instinct<\/strong>, written by the former Chair of Arts Council, Sir Peter Bazalgette \u2013 is a brilliant take on why creativity matters and its financial and societal impact on us. Sir Peter makes a clear and thrilling case made all the better by accessible language and real-world examples.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Make a case for why creativity matters and is valuable to the UK.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Recommended for<\/strong><\/p>\n\n\n\n<ul>\n<li>For parents of creators<\/li>\n\n\n\n<li>For anyone who feels you should have a real job<\/li>\n\n\n\n<li>For anyone interested in solving societies biggest issues<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>If you really wanted to hammer the point home, you could include&nbsp;the Arts Dividend&nbsp;by&nbsp;<strong>Darren Henley<\/strong>, the current CEO of the Arts Council. Which develops the subject further and is an equally thrilling read.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start with Why<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.amazon.co.uk\/Start-Why-Leaders-Inspire-Everyone\/dp\/0241958229\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"lazyload\" data-src=\"https:\/\/zealous.co\/about\/wp-content\/uploads\/sites\/5\/2019\/12\/71QUhm-AnIL.jpg\"><\/a><\/figure>\n\n\n\n<p>Getting people to understand what you do quickly is no mean feat. The arts are a brilliant form of self-expression, but this doesn\u2019t mean you won\u2019t face moments where explaining your thoughts on a project don\u2019t translate well into conversations and pitches.<\/p>\n\n\n\n<p>If you\u2019ve ever struggled to get your work understood by people around you,&nbsp;<strong>Start with Why&nbsp;<\/strong>is a brilliant summary on how to create narratives people will care about. Here\u2019s a teaser of what to expect with&nbsp;<a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action?language=en\">Simon Sineks TED talk<\/a>&nbsp;which inspired the book.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Having trouble getting people to understand and care about what you do \u2013 this will help.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Recommended for<\/strong><\/p>\n\n\n\n<ul>\n<li>For those looking to pitch projects<\/li>\n\n\n\n<li>For those collaborating with large teams<\/li>\n\n\n\n<li>Anyone looking to communicate their ideas better<\/li>\n<\/ul>\n\n\n\n<p>Curve Ball<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Being Mortal<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.amazon.co.uk\/Being-Mortal-Medicine-Wellcome-Collection\/dp\/1846685826\/ref=sr_1_1?keywords=being+mortal&amp;qid=1575625962&amp;s=books&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"lazyload\" data-src=\"https:\/\/zealous.co\/about\/wp-content\/uploads\/sites\/5\/2019\/12\/Being-Mortal.jpg\"><\/a><\/figure>\n\n\n\n<p>Death isn\u2019t the first thing that comes to mind during the Christmas season; actually, it\u2019s a subject we like to ignore and cast aside. Yet, knowing there is an end can inspire us to make the most of the time we have been given.<\/p>\n\n\n\n<p><strong>Being Mortal&nbsp;<\/strong>is in no way related to the creative industries; but is a necessary insight into our mortality by a surgeon who enriches his thoughts with personal stories. It helps define what matters most to you by reminding us all that time is finite and should be respected.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Remind yourself that time is finite and should be spent doing what you love.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Recommended for<\/strong><\/p>\n\n\n\n<ul>\n<li>Not for the faint hearted<\/li>\n\n\n\n<li>For anyone open minded and curious<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Want us to write more content like this? 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data-src=\"http:\/\/mused.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2023\/11\/guy-armitage-zealous-1.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-9dbf05af has-global-padding is-layout-constrained wp-container-core-group-is-layout-c4ee154b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><a href=\"https:\/\/zealous.co\/about\/team\/guyarmitage\/\" title=\"\">Guy Armitage<\/a> is the founder of <a href=\"https:\/\/zealous.co\/about\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Zealous <\/a>and author of &#8220;<a href=\"https:\/\/everyoneiscreative.org\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Everyone is Creative<\/a>&#8220;. He is on a mission to amplify the world&#8217;s creative potential.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The winter break is the perfect time to reflect on the past year and prepare for the challenges of 2020. It\u2019s also a time of frantic Christmas gift buying, where the stresses of inspiration, finances and expectations collide; leaving us clueless on what to get people.<\/p>\n<p>To kill two birds with one stone, I\u2019ve compiled a list of books I\u2019ve enjoyed, which will spark creative minds to develop their craft and inspire those around them.<\/p>\n","protected":false},"author":3,"featured_media":27102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-post-insight-creative","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[891],"class_list":["post-27073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-founder"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/27073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/comments?post=27073"}],"version-history":[{"count":0,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/27073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media\/27102"}],"wp:attachment":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media?parent=27073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/categories?post=27073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/tags?post=27073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}