{"id":28780,"date":"2020-03-05T15:17:41","date_gmt":"2020-03-05T15:17:41","guid":{"rendered":"http:\/\/about.35.197.208.187.nip.io\/?p=28780"},"modified":"2025-07-16T07:44:56","modified_gmt":"2025-07-16T07:44:56","slug":"generating-community-engagement-with-a-competition","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/case-studies\/generating-community-engagement-with-a-competition\/","title":{"rendered":"Generating community engagement with a photography competition"},"content":{"rendered":"\n
Case Studies<\/a><\/div>\n\n

Generating community engagement with a photography competition<\/h1>\n\n

Firstsite built relationships with the communities surrounding them with a photography competition capturing the “Essence of Essex”. Zealous supported them, and their judges, to save time managing thousands of entries. <\/p><\/div><\/div>\n\n\n\n

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In brief<\/p>\n\n\n\n

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1000+ Submissions from across Essex
700 Public Votes<\/strong><\/p>\n\n\n\n

Firstsite maximised engagement through Zealous by<\/p>\n\n\n\n

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  • Making image submissions simple<\/li>\n\n\n\n
  • Inviting 10 local judges to score 10 rounds<\/li>\n\n\n\n
  • Opening a public vote to their community<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    Engaging with the local community<\/h2>\n\n\n\n

    Essex based gallery Firstsite sought to build relationships with the communities surrounding them, and serve them better.<\/p>\n\n\n\n

    The NPO Gallery organised a county wide photography competition to capture the \u201cEssence of Essex\u201d, celebrate their local identity and introduce new audiences to Firstsite.<\/p>\n\n\n\n

    Submissions were showcased alongside Martin Parr\u2019s \u201cWork and Leisure\u201d blockbuster show. Entries shortlisted by ten community embassadors were presented to Martin Parr to select a winner. A further winner was selected through a public vote taking place during the exhibition of the works.<\/p>\n<\/div>\n\n\n\n

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    Maximising community input<\/h3>\n\n\n\n

    The competition maximised community engagement at every stage.<\/p>\n\n\n\n

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    • Targetting applicants capturing photos of Essex generated interest in the local press. This allowed Firstsite to grow awareness to its brand, and create a buzz around the competition.<\/li>\n\n\n\n
    • Prominent members of the community were invited to shortlist candidates, building deeper relationships with community leaders and allowing locals to co-curate the photographers who best captured the region.<\/li>\n\n\n\n
    • Having Martin Parr choose a winner was a big draw to bring in submissions.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      <\/i><\/h4>\n\n\n\n

      Zealous proved critical to the success of our region-wide photography competition. They created an appropriate platform for us to manage over 1000 entries. Anticipating problems, finding solutions, and always being there. Amazing.<\/h4>\n\n\n\n

      Sally Shaw<\/strong>
      Firstsite (Director)<\/p>\n<\/div>\n<\/div>\n\n\n\n

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      Increased audiences<\/h3>\n\n\n\n

      By celebrating the communities surrounding it, Firstsite built positive relationships with the public and local press. This in turn translated to an increase in audience numbers during Martin Parr\u2019s blockbuster show.<\/p>\n\n\n\n

      Indirectly, Firstsite created an interesting dialogue with its audiences. Challenging its local identity through photography. What makes Essex, Essex?<\/p>\n<\/div>\n\n\n\n

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      \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      All 1000+ submissions to the “Essence of Essex” competition<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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      \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Submission by Will K Davis<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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      \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Submission by JB<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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      \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Submission by Dolly & Fife<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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      \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Submission by Mersea Millsy<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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      \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
      Submission by Chrissie Westgate<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Firstsite built relationships with the communities surrounding them with a photography competition capturing the “Essence of Essex”. Zealous supported them, and their judges, to save time managing thousands of entries.<\/p>\n","protected":false},"author":3,"featured_media":28923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-host-pages","format":"standard","meta":{"footnotes":""},"categories":[488],"tags":[404],"class_list":["post-28780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-competitions"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/28780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/comments?post=28780"}],"version-history":[{"count":0,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/28780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media\/28923"}],"wp:attachment":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media?parent=28780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/categories?post=28780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/tags?post=28780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}