{"id":33382,"date":"2025-10-30T14:47:21","date_gmt":"2025-10-30T14:47:21","guid":{"rendered":"http:\/\/about.35.197.208.187.nip.io\/?p=33382"},"modified":"2025-11-25T16:33:51","modified_gmt":"2025-11-25T16:33:51","slug":"establishing-the-perks-for-your-competition","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/establishing-the-perks-for-your-competition\/","title":{"rendered":"Award &amp; Competition Prizes: The Essential Guide"},"content":{"rendered":"\n<div class=\"wp-block-group toc has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>This article covers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list\">\n<li><a href=\"#building-blocks\" title=\"\">What perks are and how to structure them<\/a><\/li>\n\n\n\n<li><a href=\"#creating-value\" title=\"\">Creating valuable perks without spending money<\/a><\/li>\n\n\n\n<li><a href=\"#real-costs\" title=\"\">What awards actually cost: Real numbers<\/a><\/li>\n\n\n\n<li><a href=\"#lead-strongest\" title=\"\">Lead with your strongest perk<\/a><\/li>\n\n\n\n<li><a href=\"#proving-perks\" title=\"\">Proving your perks are legitimate<\/a><\/li>\n\n\n\n<li><a href=\"#match-effort\" title=\"\">Matching application effort to reward value<\/a><\/li>\n\n\n\n<li><a href=\"#common-mistakes\" title=\"\">Common perk mistakes to avoid<\/a><\/li>\n\n\n\n<li><a href=\"#measuring-perks\" title=\"\">Measuring which perks actually work<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>What makes someone spend two hours perfecting an application? They aren&#8217;t doing it for nothing! The perks need to be worth it.<\/p>\n\n\n\n<p>Knowing what you&#8217;re offering those selected for your competition is key. Perks can be made up of a mix of any of the following:<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"building-blocks\"><strong>The building blocks<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b13d32f8 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<ul class=\"wp-block-list\">\n<li><strong>Money<\/strong> (e.g. \u00a312,000 of prize money to be won)<\/li>\n\n\n\n<li><strong>Space<\/strong> (e.g. Get your art on the walls of the Tate)<\/li>\n\n\n\n<li><strong>Resources<\/strong> (e.g. Get a free week of ARRI Alexa to hire)<\/li>\n\n\n\n<li><strong>Kit<\/strong> (e.g. Win a tablet)<\/li>\n\n\n\n<li><strong>Prestige<\/strong> (e.g. Have your work seen by Yinka Shonibare)<\/li>\n\n\n\n<li><strong>Exposure<\/strong> (e.g. Get featured to our 1,000,000 strong audiences on Instagram)<\/li>\n\n\n\n<li><strong>Experience<\/strong> (e.g. Have your portfolio reviewed by our creative director)<\/li>\n\n\n\n<li><strong>Purpose<\/strong> (e.g. Make a case for the importance of gender diversity)<\/li>\n\n\n\n<li><strong>Time<\/strong> (e.g. Takes 5 minutes to submit)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>These aren&#8217;t ranked. What matters is understanding which ones your specific audience actually values.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>Be aware of the needs of the community you aim to serve. Some of the perks above will be of no value to them if they can&#8217;t access them (e.g. space that&#8217;s too far from home, or opportunities that require additional travel expenses they can&#8217;t afford).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"creating-value\"><strong>Creating valuable perks without spending money<\/strong><\/h2>\n\n\n\n<p>When we think of rewards, we tend to think about money. This isn&#8217;t the case. You can absolutely run a competition on a very tight budget by offering alternative rewards.<\/p>\n\n\n\n<p>Have a think about everything you already have available to you. Is it a link to a high profile artist who could give you an hour of their time? Is it unused space or kit you have? Do you have a good social media following (it doesn&#8217;t have to be large, it might be high-value individuals who buy art)? It could also be free tickets, feedback on a portfolio, or kit from your shop.<\/p>\n\n\n\n<p>Everyone has something they can offer. Being creative and putting together a list will allow you to discover the value your organisation already holds without spending any money.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"lightbulb\" class=\"svg-inline--fa fa-lightbulb\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M272 384c9.6-31.9 29.5-59.1 49.2-86.2c0 0 0 0 0 0c5.2-7.1 10.4-14.2 15.4-21.4c19.8-28.5 31.4-63 31.4-100.3C368 78.8 289.2 0 192 0S16 78.8 16 176c0 37.3 11.6 71.9 31.4 100.3c5 7.2 10.2 14.3 15.4 21.4c0 0 0 0 0 0c19.8 27.1 39.7 54.4 49.2 86.2l160 0zM192 512c44.2 0 80-35.8 80-80l0-16-160 0 0 16c0 44.2 35.8 80 80 80zM112 176c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-61.9 50.1-112 112-112c8.8 0 16 7.2 16 16s-7.2 16-16 16c-44.2 0-80 35.8-80 80z\"><\/path><\/svg><\/span> <strong>Hidden value in what you already have<\/strong><\/p>\n\n\n\n<p>Here&#8217;s the thing: a one-hour portfolio review from a respected curator might cost \u00a3150 commercially but only costs you time. Exhibition space worth \u00a32,000 in rental value becomes a zero-cost perk if you already have the venue. That&#8217;s real value you&#8217;re creating from existing resources.<\/p>\n<\/div>\n\n\n\n<p>Not sure what to gather during applications? <a href=\"https:\/\/zealous.co\/about\/insights\/what-to-ask-for-when-candidates-submit\/\" title=\"\">Understanding what to ask for during submissions<\/a> helps you create value through feedback and portfolio reviews without additional costs.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>Again, knowing the needs of the community is key. Money is agile and allows winners to buy what they need. But what they might need is training, mentorship, or access to networks that money can&#8217;t easily buy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"real-costs\"><strong>What awards actually cost: Real numbers from the sector<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s talk actual figures, because vague promises help no one.<\/p>\n\n\n\n<p>Small community awards often offer \u00a3500-\u00a32,000 in total prize value. Regional creative competitions typically sit around \u00a33,000-\u00a38,000. National awards? We&#8217;re looking at \u00a35,000-\u00a320,000+. But here&#8217;s what matters more than the raw numbers: context.<\/p>\n\n\n\n<p>The Jerwood Arts awards offer around \u00a330,000 but receive 800+ applications because they&#8217;re established and highly prestigious. A new award offering \u00a33,000 with strong mentorship from industry leaders might receive 400 quality entries because emerging artists value the career development.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-merriweather-font-family has-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--10)\">\n<p><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"quote-left\" class=\"svg-inline--fa fa-quote-left\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M0 216C0 149.7 53.7 96 120 96l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72zm256 0c0-66.3 53.7-120 120-120l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72z\"><\/path><\/svg><\/span><br>Exhibition space adds real value too. A month-long show in a London gallery could represent \u00a32,000-\u00a35,000 in rental costs. Professional photography of artwork for portfolios? That&#8217;s \u00a3500-\u00a31,000 saved.<\/p>\n<\/blockquote>\n\n\n\n<p>Mentorship from established professionals? Price it at their consultancy rate (often \u00a3100-\u00a3200 per hour).<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"calculator\" class=\"svg-inline--fa fa-calculator\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M64 0C28.7 0 0 28.7 0 64L0 448c0 35.3 28.7 64 64 64l256 0c35.3 0 64-28.7 64-64l0-384c0-35.3-28.7-64-64-64L64 0zM96 64l192 0c17.7 0 32 14.3 32 32l0 32c0 17.7-14.3 32-32 32L96 160c-17.7 0-32-14.3-32-32l0-32c0-17.7 14.3-32 32-32zm32 160a32 32 0 1 1 -64 0 32 32 0 1 1 64 0zM96 352a32 32 0 1 1 0-64 32 32 0 1 1 0 64zM64 416c0-17.7 14.3-32 32-32l96 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-96 0c-17.7 0-32-14.3-32-32zM192 256a32 32 0 1 1 0-64 32 32 0 1 1 0 64zm32 64a32 32 0 1 1 -64 0 32 32 0 1 1 64 0zm64-64a32 32 0 1 1 0-64 32 32 0 1 1 0 64zm32 64a32 32 0 1 1 -64 0 32 32 0 1 1 64 0zM288 448a32 32 0 1 1 0-64 32 32 0 1 1 0 64z\"><\/path><\/svg><\/span> <strong>Quick calculation<\/strong><\/p>\n\n\n\n<p>Calculate your perks honestly. Add it all up. If you&#8217;re asking for a 90-minute application and you&#8217;re targeting freelance creatives earning \u00a330\/hour, you&#8217;re asking for \u00a345 worth of their time. Your total perk value should meaningfully exceed that opportunity cost. Otherwise taking on paid work makes more economic sense.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"top-post-cta\" class=\"wp-block-group top_post_cta has-base-2-color has-text-color has-background has-link-color wp-elements-ead219762bcc1c462ed6c2056d53965a has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(103deg,rgba(242,145,160,0.7) 0%,rgba(187,215,242,0.73) 70%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-35626ede75d32280e57e9f0344fb15d5 has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-8536a955ce3b9176b8984c5730bb22c9\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"list-check\" class=\"svg-inline--fa fa-list-check \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M133.8 36.3c10.9 7.6 13.5 22.6 5.9 33.4l-56 80c-4.1 5.8-10.5 9.5-17.6 10.1S52 158 47 153L7 113C-2.3 103.6-2.3 88.4 7 79S31.6 69.7 41 79l19.8 19.8 39.6-56.6c7.6-10.9 22.6-13.5 33.4-5.9zm0 160c10.9 7.6 13.5 22.6 5.9 33.4l-56 80c-4.1 5.8-10.5 9.5-17.6 10.1S52 318 47 313L7 273c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l19.8 19.8 39.6-56.6c7.6-10.9 22.6-13.5 33.4-5.9zM224 96c0-17.7 14.3-32 32-32l224 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-224 0c-17.7 0-32-14.3-32-32zm0 160c0-17.7 14.3-32 32-32l224 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-224 0c-17.7 0-32-14.3-32-32zM160 416c0-17.7 14.3-32 32-32l288 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-288 0c-17.7 0-32-14.3-32-32zM64 376a40 40 0 1 1 0 80 40 40 0 1 1 0-80z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-c41f21bc37c7849d15c85a341bf756f3\">Download launch checklist<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Never miss a critical step: 300+ tasks across 8 phases, from securing judges to winner announcement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-launch-checklist-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/awards-resources\/competition-launch-checklist\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M48 64C21.5 64 0 85.5 0 112c0 15.1 7.1 29.3 19.2 38.4L236.8 313.6c11.4 8.5 27 8.5 38.4 0L492.8 150.4c12.1-9.1 19.2-23.3 19.2-38.4c0-26.5-21.5-48-48-48H48zM0 176V384c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V176L294.4 339.2c-22.8 17.1-54 17.1-76.8 0L0 176z\"><\/path><\/svg><\/span> Get Checklist<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"lead-strongest\"><strong>Lead with your strongest perk<\/strong><\/h2>\n\n\n\n<p>Answering &#8220;What&#8217;s in it for me&#8221; as quickly as possible in your communications is key to getting candidates to engage further.<\/p>\n\n\n\n<p>If you have many perks, list them in order of most valuable to least valuable and focus on the top one when pitching your opportunity. Cramming too much into your pitch makes it difficult for candidates to digest the information and take action. Candidates will discover the others once you&#8217;ve caught their attention.<\/p>\n\n\n\n<p>There&#8217;s an exception. When advertising your call on social media, you can mention different perks, but mention only one perk per post. This keeps your content fresh and allows you to gain better traction by advertising certain perks to certain audiences.<\/p>\n\n\n\n<p>Effective <a href=\"https:\/\/zealous.co\/about\/insights\/marketing-your-competition\/\" title=\"\">marketing for your competition<\/a> means putting the right message in front of the right people at the right time. Sometimes that means leading with prize money for one audience and mentorship opportunities for another.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"timing-announcements\"><strong>When to announce perks and build momentum<\/strong><\/h2>\n\n\n\n<p>Don&#8217;t blow all your ammunition at once.<\/p>\n\n\n\n<p>Announcing your headline prize at launch creates initial buzz. But what keeps momentum going through a 12-week submission window? Phased perk reveals.<\/p>\n\n\n\n<p>Save your high-profile judge announcement for Week 3 when initial excitement starts to wane. That creates a second wave of attention. Add an unexpected bonus perk at Week 6. Mention early bird pricing closing soon at Week 8. Each announcement is a marketing opportunity that maintains visibility.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"lightbulb\" class=\"svg-inline--fa fa-lightbulb\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M272 384c9.6-31.9 29.5-59.1 49.2-86.2c0 0 0 0 0 0c5.2-7.1 10.4-14.2 15.4-21.4c19.8-28.5 31.4-63 31.4-100.3C368 78.8 289.2 0 192 0S16 78.8 16 176c0 37.3 11.6 71.9 31.4 100.3c5 7.2 10.2 14.3 15.4 21.4c0 0 0 0 0 0c19.8 27.1 39.7 54.4 49.2 86.2l160 0zM192 512c44.2 0 80-35.8 80-80l0-16-160 0 0 16c0 44.2 35.8 80 80 80zM112 176c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-61.9 50.1-112 112-112c8.8 0 16 7.2 16 16s-7.2 16-16 16c-44.2 0-80 35.8-80 80z\"><\/path><\/svg><\/span> <strong>Real example<\/strong><\/p>\n\n\n\n<p>The Art Prize announced their \u00a310,000 prize at launch, then revealed renowned judge Grayson Perry at Week 3, then unveiled exhibition space at the Tate at Week 6. Each announcement maintained momentum, with submission spikes following each reveal.<\/p>\n<\/div>\n\n\n\n<p>Want to structure your timeline properly? <a href=\"https:\/\/zealous.co\/about\/insights\/from-launch-to-selection-crafting-the-perfect-open-call-timeline\/\" title=\"\">Crafting the perfect open call timeline<\/a> helps you map out these strategic moments.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"proving-perks\"><strong>Prove your perks are legitimate<\/strong><\/h2>\n\n\n\n<p>Exposure means nothing. Just like money means nothing. Each one of your perks needs to be defined in enough detail to ensure candidates see the value of what you have to offer.<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\" style=\"margin-right:0;margin-left:0;padding-left:var(--wp--preset--spacing--20)\"><strong>Can be improved<\/strong><br>&#8220;We will give you exposure!&#8221;<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\" style=\"padding-left:var(--wp--preset--spacing--20)\"><strong>Better<\/strong><br>&#8220;Your work will be exclusively featured to 24,000 UK based art collectors who have previously purchased work from our platform.&#8221;<\/p>\n\n\n\n<p>Find ways to prove what you have to offer is true:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask judges to tweet their involvement from their personal accounts<\/li>\n\n\n\n<li>Link to analytics screenshots showing real follower demographics<\/li>\n\n\n\n<li>Add readership statistics (with sources)<\/li>\n\n\n\n<li>Publish testimonials by past winners with specific outcomes<\/li>\n\n\n\n<li>Show documentation from previous exhibitions or showcases<\/li>\n<\/ul>\n\n\n\n<p>If you are not already established, you will need to go that extra mile to prove you can hold true to your promise. Telling candidates you will feature them to thousands of potential buyers when your social media following doesn&#8217;t reflect your promise will lead to candidates losing trust. And they&#8217;ll be vocal about it.<\/p>\n\n\n\n<p>Candidates will do their due diligence, so don&#8217;t be tempted to cut corners.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-merriweather-font-family has-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--10)\">\n<p><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"quote-left\" class=\"svg-inline--fa fa-quote-left\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M0 216C0 149.7 53.7 96 120 96l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72zm256 0c0-66.3 53.7-120 120-120l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72z\"><\/path><\/svg><\/span><br>It&#8217;s better to under-promise and over-deliver.<\/p>\n<\/blockquote>\n\n\n\n<p>Proving your worth will become less important as you run more opportunities, but be sure to capture testimonials from winners as soon as your call ends to include them in future opportunities and galvanise your credibility.<\/p>\n\n\n\n<p>Modern awards platforms allow you to track exactly when and how perks are delivered, creating accountability that builds trust with future applicants. Documentation isn&#8217;t just good practice &#8211; it&#8217;s proof for next year&#8217;s candidates that you deliver on your promises.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>Being clear at the onset means candidates are clear on the outcome. The last thing you want to do is disappoint a community which is already feeling hardship. They will never submit again, and they&#8217;ll warn others away too.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-2-color has-text-color has-background has-link-color wp-elements-515c3f106323f79451d2306e7d591c2e has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(143deg,rgba(127,219,202,0.61) 21%,rgba(255,107,107,0.45) 74%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-a010d6200a7e32bad37e80b21d4e1c95 has-global-padding is-layout-constrained wp-container-core-group-is-layout-32abe225 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-b167b480f0a97ca07872b7020eb348f6\">Want more articles like this?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Give this one a like<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a763ec69 wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wpulike wpulike-animated-heart  wpulike-is-pro\" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"33382\"\n\t\t\t\t\tdata-ulike-nonce=\"7754dd53fa\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-animated-heart\"\n\t\t\t\t\tdata-ulike-display-likers=\"\"\n\t\t\t\t\tdata-ulike-likers-style=\"popover\"\n\t\t\t\t\tdata-ulike-append=\"&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop one&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop two&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop three&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop four&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop five&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop six&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop seven&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop eight&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop nine&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;\"\n\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image wp_post_btn_33382\"><svg class=\"wpulike-svg-heart wpulike-svg-heart-icon\" viewBox=\"0 -28 512.00002 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path\n\t\t\t\t\t\td=\"m471.382812 44.578125c-26.503906-28.746094-62.871093-44.578125-102.410156-44.578125-29.554687 0-56.621094 9.34375-80.449218 27.769531-12.023438 9.300781-22.917969 20.679688-32.523438 33.960938-9.601562-13.277344-20.5-24.660157-32.527344-33.960938-23.824218-18.425781-50.890625-27.769531-80.445312-27.769531-39.539063 0-75.910156 15.832031-102.414063 44.578125-26.1875 28.410156-40.613281 67.222656-40.613281 109.292969 0 43.300781 16.136719 82.9375 50.78125 124.742187 30.992188 37.394531 75.535156 75.355469 127.117188 119.3125 17.613281 15.011719 37.578124 32.027344 58.308593 50.152344 5.476563 4.796875 12.503907 7.4375 19.792969 7.4375 7.285156 0 14.316406-2.640625 19.785156-7.429687 20.730469-18.128907 40.707032-35.152344 58.328125-50.171876 51.574219-43.949218 96.117188-81.90625 127.109375-119.304687 34.644532-41.800781 50.777344-81.4375 50.777344-124.742187 0-42.066407-14.425781-80.878907-40.617188-109.289063zm0 0\" \/><\/svg><\/button><span class=\"count-box wp_ulike_counter_up\" data-ulike-counter-value=\"\"><\/span>\t\t\t<\/div><\/div>\n\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"match-effort\"><strong>Match application time to prize value<\/strong><\/h2>\n\n\n\n<p>The rule of thumb is the more valuable your rewards are, the more thorough your application process can be.<\/p>\n\n\n\n<p>If you can&#8217;t offer much, make submitting as quick as possible.<\/p>\n\n\n\n<p>However, giving valuable rewards shouldn&#8217;t excuse you from making the application process as simple as possible. Do <a href=\"https:\/\/zealous.co\/about\/insights\/what-to-ask-for-when-candidates-submit\/\" title=\"\">review the information you require from candidates and trim it down<\/a>.<\/p>\n\n\n\n<p>Here are some working benchmarks from successful programmes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Applications under 15 minutes can succeed with perks valued around \u00a3500-\u00a31,000<\/li>\n\n\n\n<li>Applications taking 30-45 minutes typically need \u00a31,500-\u00a33,000 in total value<\/li>\n\n\n\n<li>Complex applications (1-2 hours) need \u00a32,000+ to feel worthwhile<\/li>\n<\/ul>\n\n\n\n<p>These aren&#8217;t rules. They&#8217;re observations. Your specific audience might value things differently. Survey data consistently shows that candidates abandon applications when effort doesn&#8217;t match perceived reward.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>Time-poor candidates will not take a risk on applying. Shrink your process as much as possible, and be sure to let candidates know how long applying will take at the onset. A parent working two jobs can&#8217;t spend three hours on speculation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"alternative-structures\"><strong>Beyond winner-takes-all<\/strong><\/h2>\n\n\n\n<p>You might want to consider alternative structures to having just one winner. This could mean rewarding your shortlist or the runners-up. Even small things like feedback on their work, or featuring the 10 best, could be invaluable.<\/p>\n\n\n\n<p>Winner takes all leaves many with nothing.<\/p>\n\n\n\n<p>You could even use that as a way of marketing your own services &#8211; offering a free coffee in your shop for taking part, or 25% off in your store. You might even be able to engage with other local brands who might see what you&#8217;re doing as valuable to them (free marketing). Why not reach out and see if they would be happy to offer a discount on their kit for all candidates?<\/p>\n\n\n\n<p>Consider how you&#8217;ll <a href=\"https:\/\/zealous.co\/about\/insights\/awards-commiseration-emails\/\" title=\"\">communicate outcomes to all participants<\/a>, ensuring even non-winners feel valued.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>You cannot support a whole community by giving only one person a reward. Try to find how else you can create value for some of the others. This is especially important for underrepresented communities who need to see that participation has value beyond winning.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"public-voting\"><strong>Rewarding a public vote: Proceed with caution<\/strong><\/h2>\n\n\n\n<p>Some opportunities reward a candidate based on a public vote. This is a great way of creating engagement with communities and getting exposure to your brand.<\/p>\n\n\n\n<p>When doing that, be mindful of what you offer the public vote winner. Giving a large amount of money is likely to lead to foul play.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"triangle-exclamation\" class=\"svg-inline--fa fa-triangle-exclamation\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 32c14.2 0 27.3 7.5 34.5 19.8l216 368c7.3 12.4 7.3 27.7 .2 40.1S486.3 480 472 480L40 480c-14.3 0-27.6-7.7-34.7-20.1s-7-27.8 .2-40.1l216-368C228.7 39.5 241.8 32 256 32zm0 128c-13.3 0-24 10.7-24 24l0 112c0 13.3 10.7 24 24 24s24-10.7 24-24l0-112c0-13.3-10.7-24-24-24zm32 224a32 32 0 1 0 -64 0 32 32 0 1 0 64 0z\"><\/path><\/svg><\/span> <strong>Watch out for fraud<\/strong><\/p>\n\n\n\n<p>Although you can identify some types of fraud, it doesn&#8217;t cost much to buy votes from <a href=\"https:\/\/www.cracked.com\/personal-experiences-2550-the-hellish-reality-working-at-overseas-click-farm.html#:~:text=A%20click%20farm%20offers%20to,million%20followers%20costs%20about%20%24600.\" title=\"\">click farms<\/a>. Click farms can deliver 10,000 votes for under \u00a350, making any prize over \u00a3500 a potentially profitable fraud target.<\/p>\n<\/div>\n\n\n\n<p>Offering large cash prizes is likely to inspire some to go that route. However, alternatives to cash are likely to stop this practice. Click farms don&#8217;t accept exposure, experience, or exhibition opportunities as payment.<\/p>\n\n\n\n<p>Professional-grade voting systems now include IP tracking, email verification, and anomaly detection as standard features, making fraud significantly harder while keeping the experience simple for genuine voters.<\/p>\n\n\n\n<p>Additional fraud prevention tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Require email verification before voting<\/li>\n\n\n\n<li>Limit votes per person per day<\/li>\n\n\n\n<li>Monitor for suspicious voting patterns (sudden spikes, geographical clusters)<\/li>\n\n\n\n<li>Consider weighting public vote as only part of the final decision<\/li>\n\n\n\n<li>Be transparent about anti-fraud measures in your terms<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>Giving the public vote to those who can afford to pay to cheat is bound to put people off engaging with the competition. Making sure there is no monetary incentive to cheat the system creates a more equitable system.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mid_post_cta has-base-2-color has-text-color has-background has-link-color wp-elements-83858da6ced582519ce63fcfd9662766 has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(103deg,rgba(242,145,160,0.7) 0%,rgba(187,215,242,0.73) 70%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div id=\"mid-cta-a\" class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-f0a12e20b216dfc8dc951a5929df682a has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-decc535b6327c1f7126198669a05008a\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope-open-text\" class=\"svg-inline--fa fa-envelope-open-text \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M288 33.9L96.4 175.8 254.5 293c5.3 3.9 11.2 6.9 17.5 8.7L272 464c0 5.5 .5 10.8 1.3 16L96 480c-35.3 0-64-28.7-64-64l0-239.9c0-20.3 9.6-39.4 25.9-51.4L254.5-21c9.7-7.2 21.4-11 33.5-11s23.8 3.9 33.5 11L518.1 124.7c7.2 5.3 13.1 12 17.4 19.6-2.5-.2-5-.3-7.5-.3L436.6 144 288 33.9zM320 240c0-26.5 21.5-48 48-48l160 0c26.5 0 48 21.5 48 48l0 224c0 26.5-21.5 48-48 48l-160 0c-26.5 0-48-21.5-48-48l0-224zm80 16c-13.3 0-24 10.7-24 24s10.7 24 24 24l96 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-96 0zm0 96c-13.3 0-24 10.7-24 24s10.7 24 24 24l56 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-56 0z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-8a0ce27d23f7e9cc6f0d594f1d06f2d9\">Insights like these straight to your inbox<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Receive weekly tips from our founder to grow your program\u2019s impact; regardless of what tools you use.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-weekly-tips-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/weekly-awards-and-competitions-insights\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span> <span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M48 64c-26.5 0-48 21.5-48 48 0 15.1 7.1 29.3 19.2 38.4l208 156c17.1 12.8 40.5 12.8 57.6 0l208-156c12.1-9.1 19.2-23.3 19.2-38.4 0-26.5-21.5-48-48-48L48 64zM0 196L0 384c0 35.3 28.7 64 64 64l384 0c35.3 0 64-28.7 64-64l0-188-198.4 148.8c-34.1 25.6-81.1 25.6-115.2 0L0 196z\"><\/path><\/svg><\/span> Subscribe to Insights<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"mid-cta-b\" class=\"wp-block-group hide has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-ca05ccdaab1def85577cb2a6d6db569d has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-c35947b2679f7e019645ffbfe224e3d2\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chart-line\" class=\"svg-inline--fa fa-chart-line \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M64 64c0-17.7-14.3-32-32-32S0 46.3 0 64L0 400c0 44.2 35.8 80 80 80l400 0c17.7 0 32-14.3 32-32s-14.3-32-32-32L80 416c-8.8 0-16-7.2-16-16L64 64zm406.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L320 210.7 262.6 153.4c-12.5-12.5-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l73.4-73.4 57.4 57.4c12.5 12.5 32.8 12.5 45.3 0l128-128z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-77a2863cd996b074853fbd2c95c9a19c\">Calculate when submissions will arrive<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Ever wondered if your award will hit its submission targets? Or how your program compares to industry standards?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-submissions-projection-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/submission-projection-calculator\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"calculator\" class=\"svg-inline--fa fa-calculator \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M64 0C28.7 0 0 28.7 0 64L0 448c0 35.3 28.7 64 64 64l256 0c35.3 0 64-28.7 64-64l0-384c0-35.3-28.7-64-64-64L64 0zM96 64l192 0c17.7 0 32 14.3 32 32l0 32c0 17.7-14.3 32-32 32L96 160c-17.7 0-32-14.3-32-32l0-32c0-17.7 14.3-32 32-32zm16 168a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zM88 352a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zM64 424c0-13.3 10.7-24 24-24l112 0c13.3 0 24 10.7 24 24s-10.7 24-24 24L88 448c-13.3 0-24-10.7-24-24zm232-24c13.3 0 24 10.7 24 24s-10.7 24-24 24-24-10.7-24-24 10.7-24 24-24z\"><\/path><\/svg><\/span> Calculate submissions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"supporting-everyone\"><strong>Supporting everyone who participates<\/strong><\/h2>\n\n\n\n<p>What about all those that were not selected?<\/p>\n\n\n\n<p>It&#8217;s impossible to reward everyone, but it isn&#8217;t impossible to make everyone feel valued.<\/p>\n\n\n\n<p>Make sure to email everyone who took part and remind them of your appreciation for them taking part. A little empathy goes a long way in building a relationship with those you serve and is likely to inspire them to submit again to your next opportunity.<\/p>\n\n\n\n<p>The best programmes use structured communication workflows to ensure every participant receives timely, personalised messages. Automated yet authentic communication at scale isn&#8217;t just possible &#8211; it&#8217;s becoming the standard candidates expect. Learn more about <a href=\"https:\/\/zealous.co\/about\/insights\/awards-commiseration-emails\/\" title=\"\">crafting commiseration emails that maintain relationships<\/a> rather than burning bridges.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>For communities used to being overlooked, the feeling of rejection might be felt deeply and will stop them from trying in the future. If you really want to help a community, you have a duty of care towards them. Make sure they know they are valued regardless of the result.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"common-mistakes\"><strong>Common perk mistakes to avoid<\/strong><\/h2>\n\n\n\n<p>We&#8217;ve all made these mistakes. Some of us are still making them. Here&#8217;s what to watch for:<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b1e1ca1e wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"triangle-exclamation\" class=\"svg-inline--fa fa-triangle-exclamation\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 32c14.2 0 27.3 7.5 34.5 19.8l216 368c7.3 12.4 7.3 27.7 .2 40.1S486.3 480 472 480L40 480c-14.3 0-27.6-7.7-34.7-20.1s-7-27.8 .2-40.1l216-368C228.7 39.5 241.8 32 256 32zm0 128c-13.3 0-24 10.7-24 24l0 112c0 13.3 10.7 24 24 24s24-10.7 24-24l0-112c0-13.3-10.7-24-24-24zm32 224a32 32 0 1 0 -64 0 32 32 0 1 0 64 0z\"><\/path><\/svg><\/span>  <strong>Vague exposure promises without proof<\/strong><\/p>\n\n\n\n<p>&#8220;Exposure to thousands&#8221; means nothing if you can&#8217;t demonstrate who those thousands are and whether they&#8217;ve ever bought art, hired talent, or offered opportunities before.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"meteor\" class=\"svg-inline--fa fa-meteor \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M493.7 .9l-194.2 74.7 2.3-29.3c1-12.8-12.8-21.5-24-15.1L101.3 133.4C38.6 169.7 0 236.6 0 309 0 421.1 90.9 512 203 512 275.4 512 342.3 473.4 378.6 410.7L480.8 234.3c6.5-11.1-2.2-25-15.1-24l-29.3 2.3 74.7-194.2c.6-1.5 .9-3.2 .9-4.8 0-7.5-6-13.5-13.5-13.5-1.7 0-3.3 .3-4.8 .9zM192 192a128 128 0 1 1 0 256 128 128 0 1 1 0-256zm0 96a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zm16 96a16 16 0 1 0 0-32 16 16 0 1 0 0 32z\"><\/path><\/svg><\/span>  <strong>Prize money that doesn&#8217;t cover next steps<\/strong><\/p>\n\n\n\n<p>Offering \u00a3500 when your winners need \u00a32,000 to attend the industry conference where the &#8220;real&#8221; opportunity exists just highlights what they can&#8217;t afford.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"earth-americas\" class=\"svg-inline--fa fa-earth-americas \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M55.7 199.7l30.9 30.9c6 6 14.1 9.4 22.6 9.4l21.5 0c8.5 0 16.6 3.4 22.6 9.4l29.3 29.3c6 6 9.4 14.1 9.4 22.6l0 37.5c0 8.5 3.4 16.6 9.4 22.6l13.3 13.3c6 6 9.4 14.1 9.4 22.6l0 18.7c0 17.7 14.3 32 32 32s32-14.3 32-32l0-2.7c0-8.5 3.4-16.6 9.4-22.6l45.3-45.3c6-6 9.4-14.1 9.4-22.6l0-34.7c0-17.7-14.3-32-32-32l-82.7 0c-8.5 0-16.6-3.4-22.6-9.4l-16-16c-4.2-4.2-6.6-10-6.6-16 0-12.5 10.1-22.6 22.6-22.6l34.7 0c12.5 0 22.6-10.1 22.6-22.6 0-6-2.4-11.8-6.6-16l-19.7-19.7C242 130 240 125.1 240 120s2-10 5.7-13.7l17.3-17.3c5.8-5.8 9.1-13.7 9.1-21.9 0-7.2-2.4-13.7-6.4-18.9-3.2-.1-6.4-.2-9.6-.2-95.4 0-175.7 64.2-200.3 151.7zM464 256c0-34.6-8.4-67.2-23.4-95.8-6.4 .9-12.7 3.9-17.9 9.1l-13.4 13.4c-6 6-9.4 14.1-9.4 22.6l0 34.7c0 17.7 14.3 32 32 32l24.1 0c2.5 0 5-.3 7.3-.8 .4-5 .5-10.1 .5-15.2zM0 256a256 256 0 1 1 512 0 256 256 0 1 1 -512 0z\"><\/path><\/svg><\/span>  <strong>Perks with geographical limitations buried in fine print<\/strong><\/p>\n\n\n\n<p>Announce upfront if your exhibition is in London only, or if studio space is in Manchester. Don&#8217;t let candidates invest time only to discover they can&#8217;t access what they&#8217;ve won.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"gavel\" class=\"svg-inline--fa fa-gavel \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path fill=\"currentColor\" d=\"M169.6 153.4l-18.7-18.7c-12.5-12.5-12.5-32.8 0-45.3L265.6-25.4c12.5-12.5 32.8-12.5 45.3 0L329.6-6.6c12.5 12.5 12.5 32.8 0 45.3L214.9 153.4c-12.5 12.5-32.8 12.5-45.3 0zM276 211.7l-31.4-31.4 112-112 119.4 119.4-112 112-31.4-31.4-232 232c-15.6 15.6-40.9 15.6-56.6 0s-15.6-40.9 0-56.6l232-232zM390.9 374.6c-12.5-12.5-12.5-32.8 0-45.3L505.6 214.6c12.5-12.5 32.8-12.5 45.3 0l18.7 18.7c12.5 12.5 12.5 32.8 0 45.3L454.9 393.4c-12.5 12.5-32.8 12.5-45.3 0l-18.7-18.7z\"><\/path><\/svg><\/span>  <strong>Over-promising judge involvement<\/strong><\/p>\n\n\n\n<p>Saying winners will &#8220;work with&#8221; a high-profile judge when they&#8217;ll actually get a single 30-minute call isn&#8217;t working with them. It&#8217;s a brief conversation. Be specific.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b339124c wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"coins\" class=\"svg-inline--fa fa-coins \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M128 96l0-16c0-44.2 86-80 192-80S512 35.8 512 80l0 16c0 30.6-41.3 57.2-102 70.7-2.4-2.8-4.9-5.5-7.4-8-15.5-15.3-35.5-26.9-56.4-35.5-41.9-17.5-96.5-27.1-154.2-27.1-21.9 0-43.3 1.4-63.8 4.1-.2-1.3-.2-2.7-.2-4.1zM432 353l0-46.2c15.1-3.9 29.3-8.5 42.2-13.9 13.2-5.5 26.1-12.2 37.8-20.3l0 15.4c0 26.8-31.5 50.5-80 65zm0-96l0-33c0-4.5-.4-8.8-1-13 15.5-3.9 30-8.6 43.2-14.2s26.1-12.2 37.8-20.3l0 15.4c0 26.8-31.5 50.5-80 65zM0 240l0-16c0-44.2 86-80 192-80s192 35.8 192 80l0 16c0 44.2-86 80-192 80S0 284.2 0 240zm384 96c0 44.2-86 80-192 80S0 380.2 0 336l0-15.4c11.6 8.1 24.5 14.7 37.8 20.3 41.9 17.5 96.5 27.1 154.2 27.1s112.3-9.7 154.2-27.1c13.2-5.5 26.1-12.2 37.8-20.3l0 15.4zm0 80.6l0 15.4c0 44.2-86 80-192 80S0 476.2 0 432l0-15.4c11.6 8.1 24.5 14.7 37.8 20.3 41.9 17.5 96.5 27.1 154.2 27.1s112.3-9.7 154.2-27.1c13.2-5.5 26.1-12.2 37.8-20.3z\"><\/path><\/svg><\/span>  <strong>Offering perks that require additional expenses<\/strong><\/p>\n\n\n\n<p>Free exhibition space is fantastic. Unless winners must pay for shipping, framing, insurance, and opening night catering. Suddenly your &#8220;free&#8221; perk costs them \u00a3800.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"measuring-perks\"><strong>Measuring which perks actually drive submissions<\/strong><\/h2>\n\n\n\n<p>You&#8217;ve structured your perks, but how do you know what&#8217;s working? The most successful programmes treat each opportunity as an experiment, gathering data to improve future calls.<\/p>\n\n\n\n<p>Survey your entrants during or immediately after submission. Ask: &#8220;Which perk was most important in your decision to apply?&#8221; Don&#8217;t assume you know. Emerging artists might prioritise mentorship over money, while established creatives might value peer recognition above all.<\/p>\n\n\n\n<p>Track which marketing messages generate the most engagement. If your social post emphasising exhibition space gets triple the clicks of your post about prize money, you&#8217;ve learned something valuable about your audience&#8217;s priorities. A\/B testing different perk emphases in paid advertising can reveal these preferences quickly.<\/p>\n\n\n\n<p>Analyse submission patterns around perk announcements. When you revealed your high-profile judge, did submissions spike? When you added early bird pricing, did behaviour change? Leading competitions now track which perks drive applications through their submission platforms, allowing organisers to refine their offerings based on real behaviour data rather than guesswork.<\/p>\n\n\n\n<p>The data you gather this year becomes your roadmap for next year. Perhaps you discover your audience values feedback more than exposure, or that they respond better to specific monetary thresholds. Use these insights to refine your perk structure, making each programme more effective than the last.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-267b2dbf wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Fostering diversity &amp; inclusion<\/strong><\/p>\n\n\n\n<p>Different communities value different perks. Survey data disaggregated by demographic helps you understand whether your current structure works equally well for all groups or inadvertently favours some over others.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"finally\"><strong>Finally<\/strong><\/h2>\n\n\n\n<p>Clear perks attract more submissions. Meaningful perks create advocates. And advocates? They build your programme&#8217;s reputation faster than any marketing budget could.<\/p>\n\n\n\n<p>The success of your opportunity is pegged to creating value for the audiences you serve. It doesn&#8217;t have to be expensive, it doesn&#8217;t have to WOW (unless you want to generate PR with it), but it has to be of value to those who submit.<\/p>\n\n\n\n<p>Making sure candidates know what they get if they win allows for more submissions, and will have a more positive impact on winners once they are selected. This puts you in a good position to build positive brand recognition and scale your ambition with future call-outs.<\/p>\n\n\n\n<p>Managing multiple perks, communications, and participant relationships becomes easier with <a href=\"https:\/\/zealous.co\/about\/insights\/the-ultimate-guide-to-managing-submissions\/\" title=\"\">proper submissions management<\/a>. You&#8217;ve got enough to think about without drowning in spreadsheets.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9972a97b wp-block-group-is-layout-constrained\" style=\"border-radius:8px;border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:#bf3ea2;border-left-width:4px;background-color:#f4e7f180;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-26ac2763 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"kiwi-bird\" class=\"svg-inline--fa fa-kiwi-bird\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" color=\"#ae3485\"><path fill=\"currentColor\" d=\"M291.2 388.4c31.2-18.8 64.7-36.4 101.1-36.4l55.7 0c4.6 0 9.1-.2 13.6-.7l85.3 121.9c4 5.7 11.3 8.2 17.9 6.1S576 471 576 464l0-240c0-70.7-57.3-128-128-128l-55.7 0C355.9 96 322.4 78.4 291.2 59.6 262.3 42.1 228.3 32 192 32 86 32 0 118 0 224 0 295.1 38.6 357.1 96 390.3L96 456c0 13.3 10.7 24 24 24s24-10.7 24-24l0-46c15.3 3.9 31.4 6 48 6 5.4 0 10.7-.2 16-.7l0 40.7c0 13.3 10.7 24 24 24s24-10.7 24-24l0-50.9c12.4-4.4 24.2-10 35.2-16.7zM448 200a24 24 0 1 1 0 48 24 24 0 1 1 0-48z\"><\/path><\/svg><\/span><\/p>\n<\/div>\n\n\n\n<p>We can help!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--20)\">Zealous makes running your programmes easier<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-tour-bottom-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/demo\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">Experience tour<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline secondary-cta is-style-outline--2\" id=\"host-product-bottom-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/submissions-management-platform\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">View product &amp; features<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"tertiary-cta has-medium-font-size\" id=\"host-8-others-bottom-cta\" style=\"padding-top:var(--wp--preset--spacing--10)\">But we&#8217;re not alone in the space &#8211; <a href=\"https:\/\/zealous.co\/about\/resources\/best-award-management-software\/\" title=\"\">here are 8 others you may wish to consider<\/a> (even if we would prefer you choose us!).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Want us to write more content like this? Give it a like<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-368c6775 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n\t\t<div class=\"wpulike wpulike-animated-heart  wpulike-is-pro\" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"33382\"\n\t\t\t\t\tdata-ulike-nonce=\"7754dd53fa\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-animated-heart\"\n\t\t\t\t\tdata-ulike-display-likers=\"\"\n\t\t\t\t\tdata-ulike-likers-style=\"popover\"\n\t\t\t\t\tdata-ulike-append=\"&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop one&quot; viewBox=&quot;0 0 32 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Email\"  class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20,4H4C2.895,4,2,4.895,2,6v12c0,1.105,0.895,2,2,2h16c1.105,0,2-0.895,2-2V6C22,4.895,21.105,4,20,4z M20,8.236l-8,4.882 L4,8.236V6h16V8.236z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare via Email\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a 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c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Linkedin\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Festablishing-the-perks-for-your-competition%2F&#038;title=Award%20%26%20Competition%20Prizes%3A%20The%20Essential%20Guide\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group au_row is-nowrap is-layout-flex wp-container-core-group-is-layout-527f440d wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border au_img\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-44104 lazyload\" style=\"border-radius:40px;object-fit:cover;width:80px;height:80px\" data-src=\"http:\/\/mused.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2023\/11\/guy-armitage-zealous-1.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-9dbf05af has-global-padding is-layout-constrained wp-container-core-group-is-layout-c4ee154b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><a href=\"https:\/\/zealous.co\/about\/team\/guyarmitage\/\" title=\"\">Guy Armitage<\/a> is the founder of <a href=\"https:\/\/zealous.co\/about\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Zealous <\/a>and author of &#8220;<a href=\"https:\/\/everyoneiscreative.org\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Everyone is Creative<\/a>&#8220;. He is on a mission to amplify the world&#8217;s creative potential.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--20)\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-96623d35 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\" style=\"padding-bottom:var(--wp--preset--spacing--10)\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How much prize money should I offer for an award?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>There&#8217;s no universal amount, but context matters. Small community awards often offer \u00a3500-\u00a32,000, while national creative awards typically range from \u00a35,000-\u00a320,000. Research similar opportunities in your sector and consider what&#8217;s meaningful to your audience. Remember that \u00a31,000 might be transformational for an emerging artist but underwhelming for an established professional. The key is ensuring your prize money aligns with the effort you&#8217;re asking candidates to invest.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Can I run a successful competition without offering money?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Absolutely. Many successful programmes offer zero cash prizes and thrive by providing valuable alternatives like exhibition space, mentorship, industry connections, or professional development opportunities. The trick is understanding what your specific audience values most. Emerging creatives often prize exposure and portfolio building over cash, while established professionals may value peer recognition and industry credibility more than monetary rewards.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How do I prevent fraud in public voting competitions?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Avoid large cash prizes for public vote categories, as this creates financial incentive for click farm fraud. Instead, offer non-monetary rewards like exhibition space, mentorship, or exposure that can&#8217;t be easily monetised. Monitor voting patterns for suspicious spikes, require email verification, and consider implementing IP tracking. Some platforms allow you to limit votes per person per day. Remember that even with safeguards, public votes with significant monetary prizes remain vulnerable.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Should I reward runners-up or just the winner?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Rewarding beyond the winner creates more value for your community and encourages future participation. Consider offering runners-up feedback on their work, featuring their submissions on your website, or providing small prizes like shop discounts or professional development resources. This approach transforms your competition from a &#8220;winner takes all&#8221; model to a programme that genuinely supports multiple participants. It&#8217;s particularly important for diversity and inclusion, as underrepresented communities need to see value beyond a single winner.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How do I prove my perks are legitimate to first-time applicants?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Publish testimonials from past winners with specific outcomes they achieved. Link to evidence like readership statistics, past exhibition documentation, or social media follower counts. Have judges or partners publicly confirm their involvement on their own channels. Be specific about numbers and deliverables rather than vague promises. If you&#8217;re new and lack testimonials, start with modest, easily provable promises and over-deliver to build credibility for future opportunities.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>What&#8217;s the right balance between application effort and reward value?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>As a rule of thumb, candidates should feel the potential reward justifies the time investment. For a 5-minute application, modest perks are acceptable. For applications requiring portfolio reviews, written statements, and references (1-2 hours), you need substantial rewards. Survey your target audience to understand what they consider &#8220;worth it.&#8221; Time-poor candidates, particularly those from underrepresented communities, won&#8217;t risk hours on uncertain outcomes unless the potential reward is genuinely meaningful.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How many different perks should I offer?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Focus on 1-3 substantial perks rather than diluting value across many small ones. When marketing your opportunity, lead with your most valuable perk to capture attention quickly. You can mention others in longer-form communications, but overwhelming candidates with too many perks in your initial pitch makes it harder for them to understand and remember your value proposition. The exception is social media marketing, where you can feature different perks in separate posts to keep content fresh and target different audience segments.<\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to structure compelling award prizes and competition perks on any budget. From cash prizes to exposure opportunities, learn what motivates submissions and fosters diversity. Practical examples included.<\/p>\n","protected":false},"author":3,"featured_media":59297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-post-org-insight","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[910],"class_list":["post-33382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-managing-awards"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/33382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/comments?post=33382"}],"version-history":[{"count":0,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/33382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media\/59297"}],"wp:attachment":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media?parent=33382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/categories?post=33382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/tags?post=33382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}