{"id":35143,"date":"2021-12-09T15:42:58","date_gmt":"2021-12-09T15:42:58","guid":{"rendered":"http:\/\/34.89.29.163.nip.io\/?p=35143"},"modified":"2025-11-28T15:51:18","modified_gmt":"2025-11-28T15:51:18","slug":"maximising-engagement-using-competitions","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/maximising-engagement-using-competitions\/","title":{"rendered":"Maximising Engagement using Competitions"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>This article covers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list toc\">\n<li><a href=\"#map-opportunities\" title=\"\">Strategic engagement opportunities at each stage<\/a><\/li>\n\n\n\n<li><a href=\"#build-network\" title=\"\">Building partnerships before you launch<\/a><\/li>\n\n\n\n<li><a href=\"#diversify-outreach\" title=\"\">Diversifying through intentional outreach<\/a><\/li>\n\n\n\n<li><a href=\"#celebrate-applicants\" title=\"\">Celebrating applicants before announcing winners<\/a><\/li>\n\n\n\n<li><a href=\"#structure-results\" title=\"\">Structuring results to create celebration moments<\/a><\/li>\n\n\n\n<li><a href=\"#public-votes\" title=\"\">Using public votes thoughtfully<\/a><\/li>\n\n\n\n<li><a href=\"#choose-tools\" title=\"\">Choosing tools that support engagement<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>Running a competition, award, or open call isn&#8217;t just about collecting entries and announcing winners. It&#8217;s about building relationships, amplifying voices, and creating meaningful touchpoints with your community at every stage of the process.<\/p>\n\n\n\n<p>Whether you&#8217;re planning your first open call or refining an established programme, understanding how to leverage each phase of your competition can transform passive participants into active advocates.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"map-opportunities\"><strong>Map Your Engagement Opportunities Early<\/strong><\/h2>\n\n\n\n<p>Every competition follows a natural lifecycle, and each stage offers distinct ways to connect with your community. The trick is identifying these opportunities during your planning phase, not scrambling to add them later.<\/p>\n\n\n\n<p>Most programmes move through these stages: planning, programme announcement, open submissions, close submissions, selection (often with judges), results announcement (possibly in multiple rounds), and a celebration event. That celebration might be an award ceremony, exhibition opening, or the start of a residency.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"lightbulb\" class=\"svg-inline--fa fa-lightbulb\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M272 384c9.6-31.9 29.5-59.1 49.2-86.2c0 0 0 0 0 0c5.2-7.1 10.4-14.2 15.4-21.4c19.8-28.5 31.4-63 31.4-100.3C368 78.8 289.2 0 192 0S16 78.8 16 176c0 37.3 11.6 71.9 31.4 100.3c5 7.2 10.2 14.3 15.4 21.4c0 0 0 0 0 0c19.8 27.1 39.7 54.4 49.2 86.2l160 0zM192 512c44.2 0 80-35.8 80-80l0-16-160 0 0 16c0 44.2 35.8 80 80 80zM112 176c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-61.9 50.1-112 112-112c8.8 0 16 7.2 16 16s-7.2 16-16 16c-44.2 0-80 35.8-80 80z\"><\/path><\/svg><\/span> <strong>Plan touchpoints before launch<\/strong><\/p>\n\n\n\n<p>Think about how each phase could involve different stakeholders. Some stages work brilliantly for social media campaigns. Others suit email outreach or partnership announcements. The key is planning these touchpoints before you launch, not treating them as afterthoughts.<\/p>\n<\/div>\n\n\n\n<p>Modern platforms should make this lifecycle management simple. If you&#8217;re manually coordinating submissions in spreadsheets whilst trying to manage judge access and track communications, you&#8217;re creating unnecessary work. The right tools <a href=\"https:\/\/zealous.co\/about\/features\/awards-management\/\" title=\"\">automate these stages<\/a>, freeing you to focus on the human connections that matter.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"build-network\"><strong>Build Your Network Before You Launch<\/strong><\/h2>\n\n\n\n<p>The work starts before you announce anything. Identify organisations and networks aligned with your mission. These aren&#8217;t competitors (though don&#8217;t reach out to Pepsi if you are Coca-Cola). They&#8217;re potential collaborators.<\/p>\n\n\n\n<p>Reach out with a genuine offer: you&#8217;ll help promote their initiatives if they&#8217;ll support yours. This isn&#8217;t transactional. It&#8217;s community building. When you eventually launch your programme, these relationships give you a ready audience of people who already understand what you&#8217;re trying to achieve.<\/p>\n\n\n\n<p>These connections can contribute in various ways. Some might share your call out. Others might offer advice on your plans, join your judging panel, or help celebrate winners&#8217; work. Even organisations that can&#8217;t help immediately will remember you reached out, and that recognition often leads somewhere valuable down the line.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<p class=\"has-merriweather-font-family\" style=\"font-family:var(--wp--preset--font-family--merriweather)\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"quote-left\" class=\"svg-inline--fa fa-quote-left\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M0 216C0 149.7 53.7 96 120 96l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72zm256 0c0-66.3 53.7-120 120-120l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72z\"><\/path><\/svg><\/span><br>The organisations you partner with shape who discovers your opportunity. If you only promote through your existing channels, you&#8217;ll only reach people who already know you exist.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"diversify-outreach\"><strong>Diversify Through Intentional Outreach<\/strong><\/h2>\n\n\n\n<p>Want diverse submissions? Start with diverse networks. Reach out to organisations serving communities underrepresented in your sector. For games industry programmes, that might include <a href=\"https:\/\/www.womeningames.org\/\" title=\"\">Women in Games<\/a> or <a href=\"https:\/\/bameingames.org\/\" title=\"\">BAME in Games<\/a>. Every sector has equivalent networks.<\/p>\n\n\n\n<p>This isn&#8217;t box-ticking. When communities see themselves reflected in your promotional partners, they understand they&#8217;re genuinely welcome. That psychological safety matters, particularly for first-time applicants questioning whether programmes are &#8220;for people like them.&#8221;<\/p>\n\n\n\n<p>Your outreach strategy directly impacts who feels comfortable applying. It&#8217;s worth the extra effort to build genuine relationships rather than sending generic promotional emails to every organisation you can find.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"involve-team\"><strong>Involve Your Team in Selection<\/strong><\/h2>\n\n\n\n<p>External judges bring credibility and fresh perspectives. But don&#8217;t overlook the people already in your organisation.<\/p>\n\n\n\n<p>Including your workforce in judging (even just preliminary rounds) creates alignment around your mission. It demonstrates trust in their judgment. It brings teams together around shared goals. And if your organisation is diverse, that diversity naturally flows into your selection outcomes.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"users\" class=\"svg-inline--fa fa-users\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M144 0a80 80 0 1 1 0 160A80 80 0 1 1 144 0zM512 0a80 80 0 1 1 0 160A80 80 0 1 1 512 0zM0 298.7C0 239.8 47.8 192 106.7 192l42.7 0c15.9 0 31 3.5 44.6 9.7c-1.3 7.2-1.9 14.7-1.9 22.3c0 38.2 16.8 72.5 43.3 96c-.2 0-.4 0-.7 0L21.3 320C9.6 320 0 310.4 0 298.7zM405.3 320c-.2 0-.4 0-.7 0c26.6-23.5 43.3-57.8 43.3-96c0-7.6-.7-15-1.9-22.3c13.6-6.3 28.7-9.7 44.6-9.7l42.7 0C592.2 192 640 239.8 640 298.7c0 11.8-9.6 21.3-21.3 21.3l-213.3 0zM224 224a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zM128 485.3C128 411.7 187.7 352 261.3 352l117.3 0C452.3 352 512 411.7 512 485.3c0 14.7-11.9 26.7-26.7 26.7l-330.7 0c-14.7 0-26.7-11.9-26.7-26.7z\"><\/path><\/svg><\/span> <strong>Internal judging builds alignment<\/strong><\/p>\n\n\n\n<p>This internal involvement works particularly well for early-round shortlisting. Your team can help narrow hundreds of submissions down to a manageable number for external expert review. They&#8217;ll understand your mission more deeply, and you&#8217;ll benefit from their varied perspectives.<\/p>\n<\/div>\n\n\n\n<p>If your internal team lacks diversity, balance your full judging panel accordingly. Multiple viewpoints lead to fairer, more representative selections. <a href=\"https:\/\/zealous.co\/about\/features\/judging-awards\/\" title=\"\">Modern judging tools<\/a> make it easy to involve multiple rounds of reviewers with different access levels and scoring criteria.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"celebrate-applicants\"><strong>Celebrate Applicants Before Announcing Winners<\/strong><\/h2>\n\n\n\n<p>Once submissions open, you&#8217;ll want to stay present in participants&#8217; minds. You also want to encourage early submissions rather than last-minute panic applications.<\/p>\n\n\n\n<p>One approach: let candidates know you&#8217;ll celebrate selected submissions on social media if they submit before a specific early deadline. Don&#8217;t promise you&#8217;ll share everyone&#8217;s work. Instead, highlight submissions that exemplify the qualities you value.<\/p>\n\n\n\n<p>This rewards early submitters. It creates visibility for your programme. And it sets expectations about what strong submissions look like, potentially improving the quality of later entries.<\/p>\n\n\n\n<p>For programmes you&#8217;ve run before, consider spotlighting past submissions. This shows newcomers what success looks like whilst celebrating previous participants.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"check-circle\" class=\"svg-inline--fa fa-check-circle\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM369 209L241 337c-9.4 9.4-24.6 9.4-33.9 0l-64-64c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l47 47L335 175c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9z\"><\/path><\/svg><\/span> <strong>Capture permissions upfront<\/strong><\/p>\n\n\n\n<p>Make this process smooth by capturing the right permissions and information upfront. When someone submits, ask if they consent to social media celebration and collect their social handles for tagging. <a href=\"https:\/\/zealous.co\/about\/features\/awards-submissions\/\" title=\"\">Properly designed submission forms<\/a> make this seamless.<\/p>\n<\/div>\n\n\n\n<p>Sharing entries from diverse candidates signals to similar communities that they belong in your programme. Representation matters in who feels welcomed to participate.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mid_post_cta has-base-2-color has-text-color has-background has-link-color wp-elements-83858da6ced582519ce63fcfd9662766 has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(103deg,rgba(242,145,160,0.7) 0%,rgba(187,215,242,0.73) 70%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div id=\"mid-cta-a\" class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-f0a12e20b216dfc8dc951a5929df682a has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-decc535b6327c1f7126198669a05008a\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope-open-text\" class=\"svg-inline--fa fa-envelope-open-text \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M288 33.9L96.4 175.8 254.5 293c5.3 3.9 11.2 6.9 17.5 8.7L272 464c0 5.5 .5 10.8 1.3 16L96 480c-35.3 0-64-28.7-64-64l0-239.9c0-20.3 9.6-39.4 25.9-51.4L254.5-21c9.7-7.2 21.4-11 33.5-11s23.8 3.9 33.5 11L518.1 124.7c7.2 5.3 13.1 12 17.4 19.6-2.5-.2-5-.3-7.5-.3L436.6 144 288 33.9zM320 240c0-26.5 21.5-48 48-48l160 0c26.5 0 48 21.5 48 48l0 224c0 26.5-21.5 48-48 48l-160 0c-26.5 0-48-21.5-48-48l0-224zm80 16c-13.3 0-24 10.7-24 24s10.7 24 24 24l96 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-96 0zm0 96c-13.3 0-24 10.7-24 24s10.7 24 24 24l56 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-56 0z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-8a0ce27d23f7e9cc6f0d594f1d06f2d9\">Insights like these straight to your inbox<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Receive weekly tips from our founder to grow your program\u2019s impact; regardless of what tools you use.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-weekly-tips-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/weekly-awards-and-competitions-insights\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span> <span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M48 64c-26.5 0-48 21.5-48 48 0 15.1 7.1 29.3 19.2 38.4l208 156c17.1 12.8 40.5 12.8 57.6 0l208-156c12.1-9.1 19.2-23.3 19.2-38.4 0-26.5-21.5-48-48-48L48 64zM0 196L0 384c0 35.3 28.7 64 64 64l384 0c35.3 0 64-28.7 64-64l0-188-198.4 148.8c-34.1 25.6-81.1 25.6-115.2 0L0 196z\"><\/path><\/svg><\/span> Subscribe to Insights<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"mid-cta-b\" class=\"wp-block-group hide has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-ca05ccdaab1def85577cb2a6d6db569d has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-c35947b2679f7e019645ffbfe224e3d2\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chart-line\" class=\"svg-inline--fa fa-chart-line \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M64 64c0-17.7-14.3-32-32-32S0 46.3 0 64L0 400c0 44.2 35.8 80 80 80l400 0c17.7 0 32-14.3 32-32s-14.3-32-32-32L80 416c-8.8 0-16-7.2-16-16L64 64zm406.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L320 210.7 262.6 153.4c-12.5-12.5-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l73.4-73.4 57.4 57.4c12.5 12.5 32.8 12.5 45.3 0l128-128z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-77a2863cd996b074853fbd2c95c9a19c\">Calculate when submissions will arrive<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Ever wondered if your award will hit its submission targets? Or how your program compares to industry standards?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-submissions-projection-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/submission-projection-calculator\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"calculator\" class=\"svg-inline--fa fa-calculator \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M64 0C28.7 0 0 28.7 0 64L0 448c0 35.3 28.7 64 64 64l256 0c35.3 0 64-28.7 64-64l0-384c0-35.3-28.7-64-64-64L64 0zM96 64l192 0c17.7 0 32 14.3 32 32l0 32c0 17.7-14.3 32-32 32L96 160c-17.7 0-32-14.3-32-32l0-32c0-17.7 14.3-32 32-32zm16 168a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zM88 352a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zM64 424c0-13.3 10.7-24 24-24l112 0c13.3 0 24 10.7 24 24s-10.7 24-24 24L88 448c-13.3 0-24-10.7-24-24zm232-24c13.3 0 24 10.7 24 24s-10.7 24-24 24-24-10.7-24-24 10.7-24 24-24z\"><\/path><\/svg><\/span> Calculate submissions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"structure-results\"><strong>Structure Results to Create Celebration Moments<\/strong><\/h2>\n\n\n\n<p>People love sharing achievements, however small (yay, someone completed a certificate and published it on LinkedIn!).<\/p>\n\n\n\n<p>Publishing results in multiple rounds (longlists, shortlists, finalist announcements) creates these shareable moments. Each round gives participants reason to celebrate and amplify your programme.<\/p>\n\n\n\n<p>Make this easy for them. Provide assets: laurels for profile images, graphics for social posts, announcement templates. The less work celebration requires, the more people will do it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<p class=\"has-merriweather-font-family\" style=\"font-family:var(--wp--preset--font-family--merriweather)\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"quote-left\" class=\"svg-inline--fa fa-quote-left\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M0 216C0 149.7 53.7 96 120 96l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72zm256 0c0-66.3 53.7-120 120-120l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72z\"><\/path><\/svg><\/span><br>Recognition at any stage represents genuine achievement worth acknowledging.<\/p>\n<\/blockquote>\n\n\n\n<p>Publishing your selection at each stage also builds trust. It demonstrates transparent process and highlights diversity across your selection journey, not just at the winner announcement. Transparency about who progresses through each round shows you&#8217;re taking the process seriously.<\/p>\n\n\n\n<p>If your platform makes publishing staged results complicated, that&#8217;s a warning sign. Modern submission systems should support multiple rounds natively, with automated notifications and public-facing results pages that update automatically. Manual workarounds suggest you&#8217;re fighting your tools rather than using them effectively.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"public-votes\"><strong>Use Public Votes Thoughtfully<\/strong><\/h2>\n\n\n\n<p>Public voting can dramatically extend your programme&#8217;s reach. When candidates rally their networks for votes, you gain exposure to entirely new audiences.<\/p>\n\n\n\n<p>The challenge: relying solely on public votes favours participants with larger existing networks. Someone with 50,000 Instagram followers will almost always beat a more deserving candidate with 500.<\/p>\n\n\n\n<p>Make public votes meaningful by actively reaching out to your own communities. Don&#8217;t just leave it to candidates. Engage your organisation&#8217;s audiences, partners, and the networks you&#8217;ve built relationships with. Ask them to review entries and vote for work they genuinely rate highest.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"gears\" class=\"svg-inline--fa fa-gears \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path fill=\"currentColor\" d=\"M415.9 210.5c12.2-3.3 25 2.5 30.5 13.8L465 261.9c10.3 1.4 20.4 4.2 29.9 8.1l35-23.3c10.5-7 24.4-5.6 33.3 3.3l19.2 19.2c8.9 8.9 10.3 22.9 3.3 33.3l-23.3 34.9c1.9 4.7 3.6 9.6 5 14.7 1.4 5.1 2.3 10.1 3 15.2l37.7 18.6c11.3 5.6 17.1 18.4 13.8 30.5l-7 26.2c-3.3 12.1-14.6 20.3-27.2 19.5l-42-2.7c-6.3 8.1-13.6 15.6-21.9 22l2.7 41.9c.8 12.6-7.4 24-19.5 27.2l-26.2 7c-12.2 3.3-24.9-2.5-30.5-13.8l-18.6-37.6c-10.3-1.4-20.4-4.2-29.9-8.1l-35 23.3c-10.5 7-24.4 5.6-33.3-3.3l-19.2-19.2c-8.9-8.9-10.3-22.8-3.3-33.3l23.3-35c-1.9-4.7-3.6-9.6-5-14.7s-2.3-10.2-3-15.2l-37.7-18.6c-11.3-5.6-17-18.4-13.8-30.5l7-26.2c3.3-12.1 14.6-20.3 27.2-19.5l41.9 2.7c6.3-8.1 13.6-15.6 21.9-22l-2.7-41.8c-.8-12.6 7.4-24 19.5-27.2l26.2-7zM448.4 340a44 44 0 1 0 .1 88 44 44 0 1 0 -.1-88zM224.9-45.5l26.2 7c12.1 3.3 20.3 14.7 19.5 27.2l-2.7 41.8c8.3 6.4 15.6 13.8 21.9 22l42-2.7c12.5-.8 23.9 7.4 27.2 19.5l7 26.2c3.2 12.1-2.5 24.9-13.8 30.5l-37.7 18.6c-.7 5.1-1.7 10.2-3 15.2s-3.1 10-5 14.7l23.3 35c7 10.5 5.6 24.4-3.3 33.3L307.3 262c-8.9 8.9-22.8 10.3-33.3 3.3L239 242c-9.5 3.9-19.6 6.7-29.9 8.1l-18.6 37.6c-5.6 11.3-18.4 17-30.5 13.8l-26.2-7c-12.2-3.3-20.3-14.7-19.5-27.2l2.7-41.9c-8.3-6.4-15.6-13.8-21.9-22l-42 2.7c-12.5 .8-23.9-7.4-27.2-19.5l-7-26.2c-3.2-12.1 2.5-24.9 13.8-30.5l37.7-18.6c.7-5.1 1.7-10.1 3-15.2 1.4-5.1 3-10 5-14.7L55.1 46.5c-7-10.5-5.6-24.4 3.3-33.3L77.6-6c8.9-8.9 22.8-10.3 33.3-3.3l35 23.3c9.5-3.9 19.6-6.7 29.9-8.1l18.6-37.6c5.6-11.3 18.3-17 30.5-13.8zM192.4 84a44 44 0 1 0 0 88 44 44 0 1 0 0-88z\"><\/path><\/svg><\/span> <strong>Hybrid approaches work best<\/strong><\/p>\n\n\n\n<p>Structure your voting carefully. Consider hybrid approaches: public voting determines 15% of the outcome whilst expert judges handle the remaining 85%. Or use public votes for a separate &#8220;audience choice&#8221; award alongside judge-selected winners.<\/p>\n<\/div>\n\n\n\n<p>When done properly, public voting can be genuinely democratic and reflect community values. When done poorly, it becomes a popularity contest that disadvantages emerging voices without established platforms. <a href=\"https:\/\/zealous.co\/about\/features\/promote-your-awards\/\" title=\"\">Zealous enables flexible public voting<\/a> that you can structure to serve your specific goals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"plan-impact\"><strong>Plan for Impact Beyond the Deadline<\/strong><\/h2>\n\n\n\n<p>Your programme doesn&#8217;t end when submissions close. The selection process, results announcements, and celebration events all offer engagement opportunities.<\/p>\n\n\n\n<p>Modern platforms provide analytics showing exactly where potential applicants drop off. Maybe lots of people read your guidelines but don&#8217;t start applications. Perhaps they begin submissions but abandon them at your form stage. This data tells you where confusion or friction exists.<\/p>\n\n\n\n<p>Use these insights to improve your process continually. If you&#8217;re seeing 60% drop-off at a specific submission step, something&#8217;s wrong there. Fix it for next time, or better yet, adjust it mid-campaign if your platform allows. <a href=\"https:\/\/zealous.co\/about\/insights\/what-to-ask-for-when-candidates-submit\/\" title=\"\">Strategic programme management<\/a> means learning from each cycle.<\/p>\n\n\n\n<p>The celebration event deserves its own planning. Whether it&#8217;s an award ceremony, exhibition opening, or announcement livestream, this is your moment to showcase winners whilst reinforcing your values. Invite partners. Recognise judges. Thank participants. This event sets the tone for whether people will engage with your next programme.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"integrate-engagement\"><strong>Integrate Engagement From the Start<\/strong><\/h2>\n\n\n\n<p>Creating meaningful engagement isn&#8217;t something you bolt onto an existing programme. It requires intentional planning from day one.<\/p>\n\n\n\n<p>Identify partnership opportunities during your earliest planning. Build celebration moments into your timeline. Plan your communications strategy before submissions open, not after. Structure your selection process to include multiple rounds if you want that engagement. Decide on public voting parameters early.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-9597dc02 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<ul class=\"wp-block-list is-style-default\">\n<li><strong>Partnership development:<\/strong> Begin building relationships 6+ months before launch<\/li>\n\n\n\n<li><strong>Celebration planning:<\/strong> Integrate social media moments into your timeline<\/li>\n\n\n\n<li><strong>Communications strategy:<\/strong> Map all touchpoints before opening submissions<\/li>\n\n\n\n<li><strong>Selection structure:<\/strong> Plan multiple rounds to create celebration opportunities<\/li>\n\n\n\n<li><strong>Voting parameters:<\/strong> Decide hybrid approaches early in planning<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>When engagement is integrated rather than added, it feels natural to participants. They experience a cohesive journey from first discovering your programme through celebrating winners. That coherent experience is what builds lasting community.<\/p>\n\n\n\n<p>The organisations running the most successful programmes aren&#8217;t necessarily those with the biggest budgets. They&#8217;re the ones who think strategically about community at every stage. They understand that engagement is cumulative, with each positive touchpoint building toward long-term relationships and amplified impact.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"choose-tools\"><strong>Choose Tools That Support Engagement<\/strong><\/h2>\n\n\n\n<p>Your choice of <a href=\"https:\/\/zealous.co\/about\/submissions-management-platform\/\" title=\"\">submission management platform<\/a> directly affects your ability to execute these strategies.<\/p>\n\n\n\n<p>Look for systems that automate communications so you can focus on personal touchpoints rather than manual administrative tasks. You need platforms that handle multiple selection rounds natively, not require workarounds. Public voting should be a toggle switch, not a technical project. Analytics showing your application journey should be built-in, not requiring separate Google Analytics configuration.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"exclamation-triangle\" class=\"svg-inline--fa fa-exclamation-triangle\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path fill=\"currentColor\" d=\"M569.5 440C588 472 564.8 512 527.9 512H48.1c-36.9 0-60-40.1-41.6-72L246.4 24c18.5-32 64.7-32 83.2 0l239.9 416zM288 354c-25.4 0-46 20.6-46 46s20.6 46 46 46 46-20.6 46-46-20.6-46-46-46zm-43.7-165.3l7.4 136c.3 6.4 5.6 11.3 12 11.3h48.5c6.4 0 11.6-5 12-11.3l7.4-136c.4-6.9-5.1-12.7-12-12.7h-63.4c-6.9 0-12.4 5.8-12 12.7z\"><\/path><\/svg><\/span> <strong>Red flags to watch for<\/strong><\/p>\n\n\n\n<p>If basic engagement features are treated as premium add-ons requiring higher-tier subscriptions, question whether that platform actually prioritises helping you build community. The best tools include these capabilities by default because they understand they&#8217;re essential, not optional extras.<\/p>\n<\/div>\n\n\n\n<p>Similarly, if a platform requires weeks of onboarding before you can launch, consider whether that serves your timeline or theirs. Some programmes need to launch quickly, taking advantage of narrow promotional windows or time-sensitive opportunities. Mandatory waiting periods can kill momentum.<\/p>\n\n\n\n<p>Finally, make sure your submission platform actually looks appealing to participants. A clunky, dated interface sends the wrong message about your programme&#8217;s professionalism. Modern, intuitive design isn&#8217;t vanity; it&#8217;s respecting your community&#8217;s time and demonstrating you value their experience. Research shows that sleek, user-friendly interfaces can increase completion rates significantly, reducing dropout from confused applicants.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"finally\"><strong>Remember Your Mission<\/strong><\/h2>\n\n\n\n<p>All these strategies serve one goal: amplifying your impact. Whether you&#8217;re supporting emerging artists, recognising innovation, building your membership, or championing a cause, engagement expands your reach and deepens your relationships.<\/p>\n\n\n\n<p>Take time during planning to identify which engagement strategies align with your mission and resources. You don&#8217;t need to implement everything. Start with two or three approaches that feel authentic to your organisation. You can always add more sophistication in future programmes.<\/p>\n\n\n\n<p>The organisations that grow their impact year after year aren&#8217;t necessarily doing more. They&#8217;re doing the right things consistently, learning from each programme, and building genuine relationships with their communities rather than treating open calls as isolated events.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<p class=\"has-merriweather-font-family\" style=\"font-family:var(--wp--preset--font-family--merriweather)\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"quote-left\" class=\"svg-inline--fa fa-quote-left\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M0 216C0 149.7 53.7 96 120 96l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72zm256 0c0-66.3 53.7-120 120-120l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72z\"><\/path><\/svg><\/span><br>Behind every submission is a person taking a risk. The way you engage with them throughout your programme lifecycle shapes whether they&#8217;ll trust you again in future.<\/p>\n<\/blockquote>\n\n\n\n<p>Finally, remember that behind every submission is a person taking a risk. They&#8217;re putting their work out there, hoping you&#8217;ll recognise its value. The way you engage with them throughout your programme lifecycle, and especially how you communicate results and celebrate participants, shapes whether they&#8217;ll trust you again in future.<\/p>\n\n\n\n<p>Your programme could be the first opportunity someone applies to. Make sure your engagement strategies leave them feeling valued, whether they win or not. That&#8217;s how you build communities that sustain impact over years, not just programmes that generate one-time engagement.<\/p>\n\n\n\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dc91b1c4 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:#bf3ea2;border-left-width:4px;background-color:#f4e7f180;margin-top:var(--wp--preset--spacing--10);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-26ac2763 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"kiwi-bird\" class=\"svg-inline--fa fa-kiwi-bird\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" color=\"#ae3485\"><path fill=\"currentColor\" d=\"M291.2 388.4c31.2-18.8 64.7-36.4 101.1-36.4l55.7 0c4.6 0 9.1-.2 13.6-.7l85.3 121.9c4 5.7 11.3 8.2 17.9 6.1S576 471 576 464l0-240c0-70.7-57.3-128-128-128l-55.7 0C355.9 96 322.4 78.4 291.2 59.6 262.3 42.1 228.3 32 192 32 86 32 0 118 0 224 0 295.1 38.6 357.1 96 390.3L96 456c0 13.3 10.7 24 24 24s24-10.7 24-24l0-46c15.3 3.9 31.4 6 48 6 5.4 0 10.7-.2 16-.7l0 40.7c0 13.3 10.7 24 24 24s24-10.7 24-24l0-50.9c12.4-4.4 24.2-10 35.2-16.7zM448 200a24 24 0 1 1 0 48 24 24 0 1 1 0-48z\"><\/path><\/svg><\/span><\/p>\n<\/div>\n\n\n\n<p>We can help<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--20)\">You focus on the impact, we&#8217;ll provide the submission management tools<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/demo\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">Experience tour<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/submissions-management-platform\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">View product &amp; features<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--10)\">But we&#8217;re not alone in the space &#8211; <a href=\"https:\/\/zealous.co\/about\/resources\/best-award-management-software\/\" title=\"\">here are 8 others you may wish to consider<\/a> (even if we would prefer you choose us!).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Want us to write more content like this? Give it a like<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-368c6775 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n\t\t<div class=\"wpulike wpulike-animated-heart  wpulike-is-pro\" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"35143\"\n\t\t\t\t\tdata-ulike-nonce=\"1c70e9b3cc\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-animated-heart\"\n\t\t\t\t\tdata-ulike-display-likers=\"\"\n\t\t\t\t\tdata-ulike-likers-style=\"popover\"\n\t\t\t\t\tdata-ulike-append=\"&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop one&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop two&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop three&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop four&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop five&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop six&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop seven&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop eight&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop nine&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;\"\n\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image wp_post_btn_35143\"><svg class=\"wpulike-svg-heart wpulike-svg-heart-icon\" viewBox=\"0 -28 512.00002 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path\n\t\t\t\t\t\td=\"m471.382812 44.578125c-26.503906-28.746094-62.871093-44.578125-102.410156-44.578125-29.554687 0-56.621094 9.34375-80.449218 27.769531-12.023438 9.300781-22.917969 20.679688-32.523438 33.960938-9.601562-13.277344-20.5-24.660157-32.527344-33.960938-23.824218-18.425781-50.890625-27.769531-80.445312-27.769531-39.539063 0-75.910156 15.832031-102.414063 44.578125-26.1875 28.410156-40.613281 67.222656-40.613281 109.292969 0 43.300781 16.136719 82.9375 50.78125 124.742187 30.992188 37.394531 75.535156 75.355469 127.117188 119.3125 17.613281 15.011719 37.578124 32.027344 58.308593 50.152344 5.476563 4.796875 12.503907 7.4375 19.792969 7.4375 7.285156 0 14.316406-2.640625 19.785156-7.429687 20.730469-18.128907 40.707032-35.152344 58.328125-50.171876 51.574219-43.949218 96.117188-81.90625 127.109375-119.304687 34.644532-41.800781 50.777344-81.4375 50.777344-124.742187 0-42.066407-14.425781-80.878907-40.617188-109.289063zm0 0\" \/><\/svg><\/button><span class=\"count-box wp_ulike_counter_up\" data-ulike-counter-value=\"+2\"><\/span>\t\t\t<\/div><\/div>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Share<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size is-content-justification-right is-nowrap is-layout-flex wp-container-outermost-social-sharing-is-layout-5355fa85 wp-block-outermost-social-sharing-is-layout-flex\"><li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-mail  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"mailto:?subject=Maximising%20Engagement%20using%20Competitions&#038;body=Maximising%20Engagement%20using%20Competitions%20&mdash;%20https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fmaximising-engagement-using-competitions%2F\" aria-label=\"Share via Email\"  class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20,4H4C2.895,4,2,4.895,2,6v12c0,1.105,0.895,2,2,2h16c1.105,0,2-0.895,2-2V6C22,4.895,21.105,4,20,4z M20,8.236l-8,4.882 L4,8.236V6h16V8.236z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare via Email\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fmaximising-engagement-using-competitions%2F&#038;title=Maximising%20Engagement%20using%20Competitions\" aria-label=\"Share on Linkedin\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Linkedin\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fmaximising-engagement-using-competitions%2F&#038;title=Maximising%20Engagement%20using%20Competitions\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-left:0.7rem;padding-right:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-x  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fmaximising-engagement-using-competitions%2F&#038;text=Maximising%20Engagement%20using%20Competitions\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group au_row is-nowrap is-layout-flex wp-container-core-group-is-layout-527f440d wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border au_img\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-44104 lazyload\" style=\"border-radius:40px;object-fit:cover;width:80px;height:80px\" data-src=\"http:\/\/mused.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2023\/11\/guy-armitage-zealous-1.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-9dbf05af has-global-padding is-layout-constrained wp-container-core-group-is-layout-c4ee154b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><a href=\"https:\/\/zealous.co\/about\/team\/guyarmitage\/\" title=\"\">Guy Armitage<\/a> is the founder of <a href=\"https:\/\/zealous.co\/about\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Zealous <\/a>and author of &#8220;<a href=\"https:\/\/everyoneiscreative.org\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Everyone is Creative<\/a>&#8220;. He is on a mission to amplify the world&#8217;s creative potential.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\" style=\"padding-bottom:var(--wp--preset--spacing--10)\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How early should I start building partnerships for my competition?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Start building relationships at least six months before you plan to launch, ideally longer if this is your first programme. Genuine partnerships take time to develop. You can&#8217;t email 50 organisations two weeks before your submission deadline opens and expect meaningful collaboration. <\/p>\n\n\n\n<p>Begin by engaging with their work, offering to support their initiatives, and having genuine conversations about shared goals. By the time you launch your programme, these relationships should feel natural rather than transactional. The organisations most successful at building diverse, engaged communities are those that view partnership development as ongoing relationship building, not a marketing tactic deployed during launch week.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Should I share submissions on social media even if the work isn&#8217;t excellent?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>No. Only celebrate submissions that genuinely exemplify what you&#8217;re looking for. This isn&#8217;t about participation trophies. When you spotlight work on social channels, you&#8217;re setting expectations for future applicants whilst representing your organisation&#8217;s standards. <\/p>\n\n\n\n<p>Choose submissions that demonstrate the qualities you value and help potential applicants understand what strong entries look like. If you&#8217;ve received permission to share someone&#8217;s work but it doesn&#8217;t meet your bar, simply don&#8217;t feature it. Your selection here shapes perceptions of your programme more than you might expect. This selective approach also rewards those who submitted thoughtful, high-quality entries early rather than treating all submissions equally regardless of effort or alignment with your brief.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How many rounds of results should I publish?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>This depends on your entry volume and programme structure. For competitions with 100-300 submissions, publishing a shortlist then winners works well. Larger programmes with 500+ entries might benefit from longlist, shortlist, and finalist rounds. Each additional round creates celebration moments but also requires coordination time. <\/p>\n\n\n\n<p>If you&#8217;re publishing multiple rounds, plan this timeline before launching. Tell participants upfront when each round will be announced. Modern submission platforms should make publishing multiple rounds straightforward with automated notifications to those progressing. If your current system makes this painful, that&#8217;s a sign you might need better tools.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Does public voting actually increase engagement or just favour popular people?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Both, honestly. Public voting definitely increases awareness as candidates share with their networks. You&#8217;ll reach people who never would have discovered your programme otherwise. However, votes alone favour participants with large existing followings rather than necessarily the best work. That&#8217;s why successful programmes structure public voting carefully. <\/p>\n\n\n\n<p>Consider making it one component weighted at 20-30% of the decision alongside expert judging. Or use public votes for a separate &#8220;audience choice&#8221; award whilst judges select the main winners. The key is actively promoting voting to your own communities rather than leaving it entirely to participants. Reach out to partners, engage your mailing lists, and mobilise your social audiences to review entries and vote for work they genuinely appreciate.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How do I actually approach organisations to become partners or judges?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Start with organisations whose work you genuinely know and respect. Reference specific projects they&#8217;ve done that align with your programme&#8217;s goals. Don&#8217;t lead with what you need from them. Instead, explain what you&#8217;re doing and why you think their perspective would be valuable. <\/p>\n\n\n\n<p>Be specific about the time commitment \u2013 &#8220;reviewing 20 finalists over two weeks&#8221; is easier to commit to than vague &#8220;help us judge.&#8221; Offer them visibility through your channels, acknowledgment on your website, and access to the work being submitted. Most importantly, make it easy: provide clear criteria, a simple scoring interface, and be responsive when they have questions. The organisations that say yes to judging partnerships are often those who see it as a way to discover new talent or connect with communities relevant to their own mission.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Should I involve my internal team in judging or keep selection external?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Both, ideally at different stages. Internal team involvement in early rounds builds ownership and clarity around your programme&#8217;s goals. It helps teams understand what you&#8217;re trying to achieve and creates enthusiasm across your organisation. Staff judging also surfaces diverse perspectives you might miss with only senior leadership deciding. <\/p>\n\n\n\n<p>However, for final rounds, external judges add credibility and specialist expertise your team may lack. They also bring their own networks and can champion winners authentically within their communities. Structure it so internal teams handle initial screening to manageable numbers, then external specialists make final selections. This approach develops your team&#8217;s judgment whilst maintaining external validation that matters to participants.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>What&#8217;s the best way to promote public voting without it becoming a pure popularity contest?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Don&#8217;t just open voting and hope. Actively curate who sees the vote. Send targeted emails to your mailing list explaining why their input matters and what they should look for when reviewing entries. Reach out to partner organisations asking them to encourage their communities to participate. <\/p>\n\n\n\n<p>Create social content that highlights specific entries and asks genuine questions: &#8220;Which approach to [your theme] resonates most?&#8221; This frames voting as thoughtful consideration rather than blind loyalty. Weight public voting alongside expert judging \u2013 perhaps 25% public, 75% judges \u2013 or create a separate &#8220;audience choice&#8221; award so popularity doesn&#8217;t override quality. The ideal scenario happens when you mobilise your own communities to engage meaningfully with the work, rather than leaving promotion entirely to participants.<\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to maximise engagement for your open call, create exposure for your brand, show support for your community &amp; begin a meaningful dialogue. <\/p>\n","protected":false},"author":3,"featured_media":59317,"comment_status":"closed","ping_status":"open","sticky":true,"template":"wp-custom-template-post-org-insight","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[910],"class_list":["post-35143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-managing-awards"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/35143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/comments?post=35143"}],"version-history":[{"count":0,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/35143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media\/59317"}],"wp:attachment":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media?parent=35143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/categories?post=35143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/tags?post=35143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}