{"id":41413,"date":"2023-06-27T12:47:42","date_gmt":"2023-06-27T12:47:42","guid":{"rendered":"https:\/\/zealous.co\/about\/?p=41413"},"modified":"2025-11-27T12:14:43","modified_gmt":"2025-11-27T12:14:43","slug":"take-payment-first-or-last","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/take-payment-first-or-last\/","title":{"rendered":"Should you take award entry payments first or last?"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ce7b3196 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>This article covers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list has-medium-font-size\">\n<li>The historical reason for taking payments upfront<\/li>\n\n\n\n<li>The myths of using \u201csubmission rate\u201d as a meaningful measure<\/li>\n\n\n\n<li>How web services favour taking payments last<\/li>\n\n\n\n<li>User behaviour when faced with paying<\/li>\n\n\n\n<li>Why businesses get more from making payments their final step<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\">Why did awards take payments before filling out the submission?<\/h2>\n\n\n\n<p>Before submission management platforms became affordable, the simplest way taking entries for awards was to ensure anyone applying paid you first.<\/p>\n\n\n\n<p>This process made perfect sense at the time, simplifying the manual admin to two steps; instead of three:<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Payment first (2 manual steps)<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Get a candidate to make a payment<\/li>\n\n\n\n<li>Once funds are received, send the candidate a link to submit<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Payment last (3 manual steps)<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Get a candidate to submit<\/li>\n\n\n\n<li>Send the candidate a payment link<\/li>\n\n\n\n<li>Once funds are received, put the candidate through to be considered.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p>Awards did it in this way because it was easier at the time.<\/p>\n\n\n\n<p>Since then, some submissions management platforms have further galvanized taking payment first to mimic old processes without asking whether a better solution existed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\">The false promise of measuring the \u201csubmission rate\u201d<\/h2>\n\n\n\n<p>Many organisations will try and make a case for their process with statistics. A personal favourite of mine is the \u201csubmission rate\u201d.&nbsp;<\/p>\n\n\n\n<p>You can calculate the submission rate by checking the percentage of people who complete their submissions once they have completed the first step.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>For example <\/strong>(in a payment-first scenario):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>If 20 people pay<\/li>\n\n\n\n<li>And 18 complete submissions<\/li>\n\n\n\n<li>The submission rate is 18\/20 = 90%<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p>This statistic claims that taking payment first will allow you to make more money. This claim is wrong; the submission rate is only part of the story.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>You could have a 100% submission rate and have only ONE applicant.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Imagine 1,000 people visiting your page. The payment-first approach will present candidates with a bill before they have made any effort to submit their application.&nbsp;<strong>The candidates who don\u2019t want to pay up-front will leave<\/strong>. Most importantly,&nbsp;<strong>the submission rate calculation completely ignores this early drop-off.<\/strong><\/p>\n\n\n\n<p>Compare these two examples:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>Example 1<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>1,000 people visit your award<\/li>\n\n\n\n<li>200 pay \u00a3250 to start applying<\/li>\n\n\n\n<li>180 complete their submission<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-base-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>Results 1<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>90% submission rate<\/strong>&nbsp;(180\/200)<\/li>\n\n\n\n<li>Money raised \u00a350,000<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>Example 2<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>1,000 people visit your award<\/li>\n\n\n\n<li>370 start applying<\/li>\n\n\n\n<li>220 pay \u00a3250 for their submission<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-base-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>Results 2<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% submission rate (220\/370)<\/li>\n\n\n\n<li>Money raised<strong>&nbsp;\u00a355,000<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>The submission rate only tells you how many people complete their submissions&nbsp;<strong>once they have started them<\/strong>, and, yes, if people pay you, they are more likely to complete their submission.<\/p>\n\n\n\n<p>But&nbsp;<strong>a higher submission rate is&nbsp;irrelevant<\/strong> in comparing if taking payments up-front is a better strategy to taking payments in the final step. <\/p>\n\n\n\n<p>The only measure that matters is&nbsp;<strong>how much more income<\/strong>&nbsp;<strong>did one program have over the other.&nbsp;<\/strong>If that\u2019s not being shared, I would be very cautious of the numbers being presented to you.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mid_post_cta has-base-2-color has-text-color has-background has-link-color wp-elements-83858da6ced582519ce63fcfd9662766 has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(103deg,rgba(242,145,160,0.7) 0%,rgba(187,215,242,0.73) 70%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div id=\"mid-cta-a\" class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-f0a12e20b216dfc8dc951a5929df682a has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-decc535b6327c1f7126198669a05008a\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope-open-text\" class=\"svg-inline--fa fa-envelope-open-text \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M288 33.9L96.4 175.8 254.5 293c5.3 3.9 11.2 6.9 17.5 8.7L272 464c0 5.5 .5 10.8 1.3 16L96 480c-35.3 0-64-28.7-64-64l0-239.9c0-20.3 9.6-39.4 25.9-51.4L254.5-21c9.7-7.2 21.4-11 33.5-11s23.8 3.9 33.5 11L518.1 124.7c7.2 5.3 13.1 12 17.4 19.6-2.5-.2-5-.3-7.5-.3L436.6 144 288 33.9zM320 240c0-26.5 21.5-48 48-48l160 0c26.5 0 48 21.5 48 48l0 224c0 26.5-21.5 48-48 48l-160 0c-26.5 0-48-21.5-48-48l0-224zm80 16c-13.3 0-24 10.7-24 24s10.7 24 24 24l96 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-96 0zm0 96c-13.3 0-24 10.7-24 24s10.7 24 24 24l56 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-56 0z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-8a0ce27d23f7e9cc6f0d594f1d06f2d9\">Insights like these straight to your inbox<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Receive weekly tips from our founder to grow your program\u2019s impact; regardless of what tools you use.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-weekly-tips-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/weekly-awards-and-competitions-insights\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span> <span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M48 64c-26.5 0-48 21.5-48 48 0 15.1 7.1 29.3 19.2 38.4l208 156c17.1 12.8 40.5 12.8 57.6 0l208-156c12.1-9.1 19.2-23.3 19.2-38.4 0-26.5-21.5-48-48-48L48 64zM0 196L0 384c0 35.3 28.7 64 64 64l384 0c35.3 0 64-28.7 64-64l0-188-198.4 148.8c-34.1 25.6-81.1 25.6-115.2 0L0 196z\"><\/path><\/svg><\/span> Subscribe to Insights<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"mid-cta-b\" class=\"wp-block-group hide has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-ca05ccdaab1def85577cb2a6d6db569d has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-c35947b2679f7e019645ffbfe224e3d2\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chart-line\" class=\"svg-inline--fa fa-chart-line \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M64 64c0-17.7-14.3-32-32-32S0 46.3 0 64L0 400c0 44.2 35.8 80 80 80l400 0c17.7 0 32-14.3 32-32s-14.3-32-32-32L80 416c-8.8 0-16-7.2-16-16L64 64zm406.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L320 210.7 262.6 153.4c-12.5-12.5-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l73.4-73.4 57.4 57.4c12.5 12.5 32.8 12.5 45.3 0l128-128z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-77a2863cd996b074853fbd2c95c9a19c\">Calculate when submissions will arrive<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Ever wondered if your award will hit its submission targets? Or how your program compares to industry standards?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-submissions-projection-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/submission-projection-calculator\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"calculator\" class=\"svg-inline--fa fa-calculator \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M64 0C28.7 0 0 28.7 0 64L0 448c0 35.3 28.7 64 64 64l256 0c35.3 0 64-28.7 64-64l0-384c0-35.3-28.7-64-64-64L64 0zM96 64l192 0c17.7 0 32 14.3 32 32l0 32c0 17.7-14.3 32-32 32L96 160c-17.7 0-32-14.3-32-32l0-32c0-17.7 14.3-32 32-32zm16 168a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zM88 352a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zM64 424c0-13.3 10.7-24 24-24l112 0c13.3 0 24 10.7 24 24s-10.7 24-24 24L88 448c-13.3 0-24-10.7-24-24zm232-24c13.3 0 24 10.7 24 24s-10.7 24-24 24-24-10.7-24-24 10.7-24 24-24z\"><\/path><\/svg><\/span> Calculate submissions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\">Imperfect measures<\/h2>\n\n\n\n<p>You can argue that the most accurate way of measuring taking payments up-front versus taking payments in the final step is to run two programs in parallel and count how many people visit your page and how many of those end up paying you (and most importantly, how much you raised).<\/p>\n\n\n\n<p>But like all things, focusing solely on numbers could lead to you making incorrect decisions. You have to think carefully about the context.<\/p>\n\n\n\n<p>You may change your process this year and compare it to last year. But since the economic situation has moved across this period, it won\u2019t just be your changes that impact your submission numbers and income.<\/p>\n\n\n\n<p>This year people may drop out faster because they can\u2019t afford it. By focusing their attention on the money first, they may turn away quicker (asking people for money up-front when the economy is struggling isn\u2019t the best strategy).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\">The case for taking payment last?<\/h2>\n\n\n\n<p>How often do you see online services take payments up-front? Unless you\u2019re buying tickets for an event.&nbsp;<strong>Very rarely<\/strong>. And even when purchasing tickets, you will need to pick seats, the date for the event, and your address before any payment is requested. Payment will always be the final step.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-cf138b5d wp-block-group-is-layout-flex\" style=\"border-radius:12px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-97d6d027 has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<ul class=\"wp-block-list\">\n<li>Buying something on Amazon, payment till the last step.&nbsp;<\/li>\n\n\n\n<li>Running an ad on Google, Twitter or Facebook, customise your ad first, then pay for it.&nbsp;<\/li>\n\n\n\n<li>Buying a Tesla, customise your car first, then pay for it.<\/li>\n\n\n\n<li>Etc.&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>These billion dollars companies haven\u2019t \u201cmissed a trick\u201d by taking payments last. They have invested money in testing the best flows to improve their revenues, and they have all come to the same conclusion. Requiring payment in the final step leads to an increase in revenue. If asking for payments up-front was a more efficient way of making money, they would have changed their processes by now.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\">The behavioral&nbsp;reason why taking payment last works<\/h2>\n\n\n\n<p>We can back these decisions with several behavioral reasons for asking for the payment last.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-86dba5ee wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>Remove Risk<\/strong><\/p>\n\n\n\n<p>If a candidate isn\u2019t sure if they want to submit, you remove that risk by allowing them to experience your process before they pay. They won\u2019t take that risk if you as them for money up-front.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-86dba5ee wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>First Impressions<\/strong><\/p>\n\n\n\n<p>Individuals rely heavily on the first piece of information they are presented with when making decisions (the Anchoring Effect). Focusing the candidates on the value of their entry is far more positive than presenting them with a bill up-front.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-86dba5ee wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>Time Investment<\/strong><\/p>\n\n\n\n<p>If a candidate invests time in starting to submit, it is more likely they will bounce at the payment step. If you ask them to pay upfront, candidates have no skin in the game and may leave.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-86dba5ee wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><strong>Trust Issues<\/strong><\/p>\n\n\n\n<p>When individuals are used to buying services in a particular way online, asking for a payment upfront could be jarring and lead to losing their trust. (\u201cWhy are they asking me to pay now? What are they hiding?\u201d).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\">The logical reason why you should take payments last<\/h2>\n\n\n\n<p>Making a payment doesn\u2019t just demand that candidates trust your process and understand the value of what they are paying for. It also requires them to fill out many fields requiring sensitive information early on. The barrier to entry is high.&nbsp;<\/p>\n\n\n\n<p>Making the start of your process lighter is more likely to guarantee you will capture the details for candidates interested in applying early instead of losing them without ever knowing who they are.<\/p>\n\n\n\n<p>Having their details allows you to contact them to offer candidates support in applying, reminding them to complete their submission, and, should you feel they are struggling financially, offering them a discount. Capturing some of their details is far better than losing them on the first step of the process.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>If you want to gloat about high submission rates, asking for payments up-front is the way to go.&nbsp;<\/p>\n\n\n\n<p><strong>However, if you actually want to grow your revenue,&nbsp;<\/strong>then be sure to consider all the arguments above and remember that taking payments last will make candidates feel invested in the process and will likely lead to more submissions. It also allows you to contact those tempted to drop out before paying with special deals (when taking a submission fee upfront would have just made them vanish into the ether).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9972a97b wp-block-group-is-layout-constrained\" style=\"border-radius:8px;border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:#bf3ea2;border-left-width:4px;background-color:#f4e7f180;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-26ac2763 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"kiwi-bird\" class=\"svg-inline--fa fa-kiwi-bird\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" color=\"#ae3485\"><path fill=\"currentColor\" d=\"M291.2 388.4c31.2-18.8 64.7-36.4 101.1-36.4l55.7 0c4.6 0 9.1-.2 13.6-.7l85.3 121.9c4 5.7 11.3 8.2 17.9 6.1S576 471 576 464l0-240c0-70.7-57.3-128-128-128l-55.7 0C355.9 96 322.4 78.4 291.2 59.6 262.3 42.1 228.3 32 192 32 86 32 0 118 0 224 0 295.1 38.6 357.1 96 390.3L96 456c0 13.3 10.7 24 24 24s24-10.7 24-24l0-46c15.3 3.9 31.4 6 48 6 5.4 0 10.7-.2 16-.7l0 40.7c0 13.3 10.7 24 24 24s24-10.7 24-24l0-50.9c12.4-4.4 24.2-10 35.2-16.7zM448 200a24 24 0 1 1 0 48 24 24 0 1 1 0-48z\"><\/path><\/svg><\/span><\/p>\n<\/div>\n\n\n\n<p>We can help!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--20)\">Zealous makes running your programmes easier<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-tour-bottom-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/demo\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">Experience tour<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline secondary-cta is-style-outline--2\" id=\"host-product-bottom-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/submissions-management-platform\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">View product &amp; features<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"tertiary-cta has-medium-font-size\" id=\"host-8-others-bottom-cta\" style=\"padding-top:var(--wp--preset--spacing--10)\">But we&#8217;re not alone in the space &#8211; <a href=\"https:\/\/zealous.co\/about\/resources\/best-award-management-software\/\" title=\"\">here are 8 others you may wish to consider<\/a> (even if we would prefer you choose us!).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Want us to write more content like this? Give it a like<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-368c6775 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n\t\t<div class=\"wpulike wpulike-animated-heart  wpulike-is-pro\" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"41413\"\n\t\t\t\t\tdata-ulike-nonce=\"3256838466\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-animated-heart\"\n\t\t\t\t\tdata-ulike-display-likers=\"\"\n\t\t\t\t\tdata-ulike-likers-style=\"popover\"\n\t\t\t\t\tdata-ulike-append=\"&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop one&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop two&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop three&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop four&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path 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44.578125c-26.503906-28.746094-62.871093-44.578125-102.410156-44.578125-29.554687 0-56.621094 9.34375-80.449218 27.769531-12.023438 9.300781-22.917969 20.679688-32.523438 33.960938-9.601562-13.277344-20.5-24.660157-32.527344-33.960938-23.824218-18.425781-50.890625-27.769531-80.445312-27.769531-39.539063 0-75.910156 15.832031-102.414063 44.578125-26.1875 28.410156-40.613281 67.222656-40.613281 109.292969 0 43.300781 16.136719 82.9375 50.78125 124.742187 30.992188 37.394531 75.535156 75.355469 127.117188 119.3125 17.613281 15.011719 37.578124 32.027344 58.308593 50.152344 5.476563 4.796875 12.503907 7.4375 19.792969 7.4375 7.285156 0 14.316406-2.640625 19.785156-7.429687 20.730469-18.128907 40.707032-35.152344 58.328125-50.171876 51.574219-43.949218 96.117188-81.90625 127.109375-119.304687 34.644532-41.800781 50.777344-81.4375 50.777344-124.742187 0-42.066407-14.425781-80.878907-40.617188-109.289063zm0 0\" \/><\/svg><\/button><span class=\"count-box wp_ulike_counter_up\" 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data-src=\"http:\/\/mused.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2023\/11\/guy-armitage-zealous-1.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-9dbf05af has-global-padding is-layout-constrained wp-container-core-group-is-layout-c4ee154b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><a href=\"https:\/\/zealous.co\/about\/team\/guyarmitage\/\" title=\"\">Guy Armitage<\/a> is the founder of <a href=\"https:\/\/zealous.co\/about\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Zealous <\/a>and author of &#8220;<a href=\"https:\/\/everyoneiscreative.org\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Everyone is Creative<\/a>&#8220;. He is on a mission to amplify the world&#8217;s creative potential.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Should you take payments upfront when candidates submit your award? The following article breaks down best practices when taking entry fees.<\/p>\n","protected":false},"author":3,"featured_media":59306,"comment_status":"closed","ping_status":"open","sticky":true,"template":"wp-custom-template-post-org-insight","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[910],"class_list":["post-41413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-managing-awards"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/41413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/comments?post=41413"}],"version-history":[{"count":0,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/41413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media\/59306"}],"wp:attachment":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media?parent=41413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/categories?post=41413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/tags?post=41413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}