{"id":48502,"date":"2024-04-10T01:00:00","date_gmt":"2024-04-10T01:00:00","guid":{"rendered":"https:\/\/zealous.co\/about\/?p=48502"},"modified":"2025-07-28T04:02:46","modified_gmt":"2025-07-28T04:02:46","slug":"all-things-social-media-with-carmela-vienna","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/all-things-social-media-with-carmela-vienna\/","title":{"rendered":"Mastering Social Media with Carmela Vienna"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"about:blank\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" class=\"lazyload\" data-src=\"https:\/\/player.vimeo.com\/video\/925045209?h=b3713edb5f&amp;dnt=1&amp;app_id=122963\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We recorded our chat, but the questions we discussed can be found below:<\/p>\n\n\n\n<p><strong>Hi Carmela! You are the Marketing Coordinator for Zealous \u2013 could I ask what this role entails?<\/strong><\/p>\n\n\n\n<p>Marketing Coordinator is more of an umbrella term for what I do.<\/p>\n\n\n\n<p>My role mainly entails a lot of organic social media work &#8211; I want to emphasise that there\u2019s so much more to organic social media than people think, it\u2019s not just posting. It\u2019s everything from researching our target audience which is artists and creatives, ideation of content ideas that they might like to see, creating the content itself, posting it and engaging with our audience with a wider strategy in mind whilst I do it. Our main platforms I\u2019m focusing on are Instagram, LinkedIn and TikTok.<\/p>\n\n\n\n<p>I also coordinate the monthly newsletter for our creatives and organisations, which involves gathering the latest blog content, opportunities and community news and sending that out to our creatives and organisations every month.<\/p>\n\n\n\n<p>I also help to write some of the editorial content with yourself too, so it\u2019s quite a varied role that keeps me on my toes.<\/p>\n\n\n\n<p><strong>The issue with social media is it is quite fast paced. There seems to be no end to it, with a quick overturn of content always happening. How do you create a strategy which deals with the ever-changing trends?<\/strong><\/p>\n\n\n\n<p>I think it\u2019s important to first define what we mean by the term \u2018strategy\u2019.<\/p>\n\n\n\n<p>A Strategy is a <strong>roadmap<\/strong> of your <strong>approach<\/strong> to using social media, it\u2019s the <strong>foundational structure<\/strong> that determines<\/p>\n\n\n\n<ol>\n<li>What your <strong>goals<\/strong> are<\/li>\n\n\n\n<li>The <strong>methods<\/strong> you&#8217;re going to achieve them<\/li>\n\n\n\n<li>How you\u2019re <strong>measuring<\/strong> your success<\/li>\n<\/ol>\n\n\n\n<p>Strategy looks completely different for everyone depending on what their goals are, but if you know your goals and you\u2019ve planned your route on how to achieve them and you know what you\u2019re measuring to see if you\u2019re successful, your social media approach suddenly becomes a lot easier to manage.<\/p>\n\n\n\n<p>And what we mean by trends on social media is following what\u2019s popular at the time &#8211; these can be top trending audios or even popular styles of content.<\/p>\n\n\n\n<p>Trends are a fantastic opportunity to hop on, if your goal is to reach new audiences. It\u2019s the type of content that gets you a lot of eyes. <strong>They can actually be part of your strategy, but they shouldn\u2019t be your whole strategy.<\/strong><\/p>\n\n\n\n<p>Because at the end of the day, who is it your trying to reach?<\/p>\n\n\n\n<p>If your content gets 1 Million eyes on it, how many of those million people are actually relevant people who are interested in what you have to offer?<\/p>\n\n\n\n<p>In essence, something we need to think about here, is:<\/p>\n\n\n\n<p><strong>Trends come and go, but strategy is forever.<\/strong><\/p>\n\n\n\n<p><strong>After you have published your content, how do you promote it?<\/strong><\/p>\n\n\n\n<p>The answer to this question might not be the answer that you expect, the answer is\u2026<\/p>\n\n\n\n<p>Engagement.<\/p>\n\n\n\n<p>People often think about social media as just a posting platform, but it\u2019s not.<\/p>\n\n\n\n<p><strong>Social media is a two way dialogue.<\/strong><\/p>\n\n\n\n<p>If you\u2019re posting and ghosting, you might as well not post at all, because\u2026<\/p>\n\n\n\n<p>You need to TALK to people<\/p>\n\n\n\n<p>There are several simple ways you can do this :<\/p>\n\n\n\n<ul>\n<li>Comment on their post, add some value to what they\u2019re talking about<\/li>\n\n\n\n<li>Direct Message people if you want to extend a 1-2-1 conversation<\/li>\n\n\n\n<li>Reply to their story<\/li>\n<\/ul>\n\n\n\n<p>Liking someone&#8217;s post doesn\u2019t make you memorable, especially if they\u2019re a popular account with lots of follows. But you\u2019re much more likely to remember who Comments, DMs and Replies.<\/p>\n\n\n\n<p>So that&#8217;s the best way to \u2018promote\u2019 organic content, because the more time and effort you put into checking other people out, you\u2019re naturally going to be the freshest person in their memory and they\u2019re much more likely to then respond to what you\u2019re doing and check our your profile.<\/p>\n\n\n\n<p><strong>How do you measure the success of your content?<\/strong><\/p>\n\n\n\n<p><strong>There is no one way to measure success<\/strong>, because success looks different to everyone.<\/p>\n\n\n\n<p>Whilst one version of someone&#8217;s success might look like getting out of bed and going to work on time in the morning, another persons might be completing a Marathon or writing a book or travelling to a new country.<\/p>\n\n\n\n<p>It\u2019s the same for social media content.<\/p>\n\n\n\n<p>Sophie Miller who is the founder of Pretty Little Marketer did an excellent <a href=\"https:\/\/www.youtube.com\/watch?v=DyKmM1o_ILM\">webinar<\/a> the other day with Planable about decoding social media analytics &#8211; I really encourage you to check out @prettylittlemarketer on Instagram, Sophie is an absolute genius and her goal is to make social media simple, she\u2019s been a lifesaver of mine when it comes to understanding all these things.<\/p>\n\n\n\n<p>But I\u2019ll just summarise what she said about success metrics which I 100% agree with:<\/p>\n\n\n\n<p>If your goal is X, then you should focus on measuring Y<\/p>\n\n\n\n<p>If your goal is <strong>Advocacy<\/strong> = Then you should focus on measuring <strong>Shares and Comments<\/strong> Brand Awareness = Shares, Saves, Reach, Profile Visits Growth = Follower count, Impressions Leads and Sales = Clicks and Conversion rates<\/p>\n\n\n\n<p>But success shouldn\u2019t just be measured by metrics alone.<\/p>\n\n\n\n<p>I think this is where people might get a bit confused, because when people are measuring success, they try and make it quantifiable &#8211; like it has to be a number or percentage.<\/p>\n\n\n\n<p>But Sophie says there\u2019s three other elements to it which are extremely validating to know:<\/p>\n\n\n\n<ol>\n<li><strong>Sentiment<\/strong> = How people FEEL about you &gt; Does your content get people excited? Do they engage with it positively?<\/li>\n\n\n\n<li><strong>Social Listening and Advocacy<\/strong> = Identifying your loyal fans &gt; your cheerleaders in the comments, but also the people who are sharing your content and the people who are talking about you through word of mouth<\/li>\n\n\n\n<li><strong>Customer Service<\/strong> = If you\u2019re selling your artwork for example, are they satisfied with your service? Do they provide good feedback or testimonials?<\/li>\n<\/ol>\n\n\n\n<p>So when it comes to Zealous, on the community side of things<\/p>\n\n\n\n<p><strong>Our Goal:<\/strong><\/p>\n\n\n\n<p>Grow and nurture our community<\/p>\n\n\n\n<p><strong>What we look for:<\/strong><\/p>\n\n\n\n<p>A combination of things like Brand Awareness, Growth, Sentiment and Advocacy.<\/p>\n\n\n\n<p><strong>BUT<\/strong><\/p>\n\n\n\n<p>Each piece of content is designed to hit a specific metric or a combination of two metrics. You can\u2019t look to hit every single desired metric in one post, some content you post will be more shareable, and other content will generate more discussion in the comments &#8211; so think about what types of content serve each metric target<\/p>\n\n\n\n<p>Also, these metrics can be hit in different stages of your strategy<\/p>\n\n\n\n<p>But if you\u2019re an emerging artist really wanting to kick off your social presence, I would start with building Growth and Brand Awareness for a few months, then overtime your advocacy metrics will naturally increase and you can start to target leads and sales for people to buy your work, subscribe to your service like your newsletter or patreon or whatever else you want them to click.<\/p>\n\n\n\n<p><strong>Are there any rules to social media?<\/strong><\/p>\n\n\n\n<p>There are no rules to social media &#8211; you can go as creative as you want with how you post your content.<\/p>\n\n\n\n<p>But I\u2019d definitely say I have some social media Icks that might as well be rules:<\/p>\n\n\n\n<p><strong>ICKS<\/strong><\/p>\n\n\n\n<ul>\n<li>I said this earlier but <strong>don\u2019t post and ghost<\/strong> &#8211; it\u2019s very unsociable to do that on any platform<\/li>\n\n\n\n<li>Using <strong>links in your instagram caption<\/strong>, or any place where you can\u2019t actually click the link &#8211; there\u2019s such a simple solution to this, Post about the thing you\u2019re linking to without pasting the link, Direct them to your bio where you\u2019ll have organised a lovely organised Linktree or similar Share your original post on your story, add the link feature on there and save it in your highlights so it\u2019s easily accessible<\/li>\n\n\n\n<li>This is a relatively new Ick, but <strong>AI-generated comments or any spammy comments in general<\/strong>. You\u2019re most likely to find these on LinkedIn, but they\u2019re essentially just comments summarising what you\u2019ve said in your post in a really robotic way &#8211; It takes the \u2018social\u2019 out of social media, when social media should be a place for authenticity and conversation, not spam.<\/li>\n<\/ul>\n\n\n\n<p><strong>What are the benefits of using a professional account?<\/strong><\/p>\n\n\n\n<p>The benefits and drawbacks of having a professional account or creator account varies on different platforms,<\/p>\n\n\n\n<p>On Instagram I think it\u2019s an essential to have a professional account:<\/p>\n\n\n\n<ul>\n<li>You get Access to Insights and Analytics Tools &gt; You need access to these metrics to optimise your Strategy<\/li>\n\n\n\n<li>Add a Contact Button to your Profile &gt; It saves people time digging around for your contact details<\/li>\n\n\n\n<li>Run Paid Advertising<\/li>\n<\/ul>\n\n\n\n<p>But I\u2019d always do your research and see what features you need most to make the decision on the account type you use.<\/p>\n\n\n\n<p><strong>What are some of your favourite social media accounts at the moment? Anyone who particularly inspires you?<\/strong><\/p>\n\n\n\n<p>I\u2019m am such a huge fangirl of <strong>Short Supply Mcr<\/strong> who are absolutely smashing their social media game recently.<\/p>\n\n\n\n<p>They are a collective based in Manchester who are really committed to helping emerging artists. Mollie and Rebecca who run Short Supply seem really down to earth, we actually did an Instagram live with Mollie from short supply in 2022.<\/p>\n\n\n\n<p>But they had one viral video towards the end of 2023 which was so hilarious and relatable, it was done to a trending audio at the time and it was all about artists ghosting their art practice. It has over 6 million views and I think they\u2019ve had some popular videos since then, but even before they went viral and grew exponentially, I\u2019d always loved their energy, their attitude, their enthusiasm for what they do, and they have a very distinct brand awareness and tone of voice which works so well for them. I think they worked really hard to get their socials to where they are now and they are so deserving of all the growth and love they\u2019ve received because they\u2019ve poured everything into their community. They gave so much value and entertainment so consistently, and they\u2019ve got return on their investment of time and effort spent on their socials.<\/p>\n\n\n\n<p>So they\u2019re my favourite for community and advice,<\/p>\n\n\n\n<p>But other accounts I love for content are BEHR Paint &#8211; spelt B-E-H-R, they\u2019ve recently started doing these beautiful ASMR-like animations which are CGI objects coming out of someone rolling a paint colour down a wall, they\u2019re so satisfying to watch, my favourite one is a cherry colour with Cherrys coming out and there&#8217;s a cool fizzing sound like someones just popped open a can of cherry coke in the background.<\/p>\n\n\n\n<p>I also love Phoebe Minson On Instagram for her Lunchtime Gallery Trip content<\/p>\n\n\n\n<p><strong>Do creatives have to have social media to be successful?<\/strong><\/p>\n\n\n\n<p>Absolutely not. There are \u2018successful\u2019 artists who don\u2019t use social media:<\/p>\n\n\n\n<p>Barbara Kruger, Sarah Lucas, Yayoi Kusama, Jenny Saville.<\/p>\n\n\n\n<p>Also we have to remember that there was a time before social media existed, the YBAs didn\u2019t have social media. So what did they do to become successful? They shocked people. They attracted attention from the press.<\/p>\n\n\n\n<p>Banksy has become successful because they\u2019re shrouded in mystery &#8211; who is this artist? Banksy first appeared on the scene in the early 1990s. Even though he confirms his artworks on social media, they\u2019re often spotted and talked about before he even posts.<\/p>\n\n\n\n<p>And Rosalba Carriera &#8211; an artist in the 18th Century, was successful because she managed to produce work for rich aristocrats due to her efforts to make connections.<\/p>\n\n\n\n<p>But I\u2019m aware we\u2019re not in the 18th Century and social media plays a big part in peoples daily lives, so there are advantages for artists who use it. You can reach someone who wasn&#8217;t even looking for you in the first place, it\u2019s free and so accessible.<\/p>\n\n\n\n<p>But social media is ultimately one strand of many different strands of tools that artists can use to be successful.<\/p>\n\n\n\n<p><strong>You have recently started your foray in to TikTok, a short-form video posting platform, which is quite different to the other social media platforms you have been using, How have you found this experience?<\/strong><\/p>\n\n\n\n<p>It\u2019s still such early days, I am Gen-Z but TikTok still feels so alien to me as a marketer.<\/p>\n\n\n\n<p>I think it\u2019s because it seems like every single rule gets thrown out of the window on here.<\/p>\n\n\n\n<p>It\u2019s the most unhinged platform where the most unexpected things go viral &#8211; I think two of the most viral pieces of content this year were a bowl of chocolate covered strawberries and a 50-part story of a woman named Reesa Teesa talk about her lying ex-husband.<\/p>\n\n\n\n<p>I keep experiencing what marketers call the dreaded TikTok jail, where your reach peaks to around 200-300 views within the hour that you post it. But I know there\u2019s so much potential for reach on here, so I think I need to just stick it out and try and be more consistent on there. I was initially going to post on there everyday but this just felt unsustainable for me to do, the last thing marketers want is to actually be chronically online, I don\u2019t think it should be the norm to do this even if it\u2019s your profession.<\/p>\n\n\n\n<p>But yeah I\u2019m still so new to the experience, still finding my feet, seeing how it goes.<\/p>\n\n\n\n<p><strong>You can often be found on LinkedIn, which is people often perceive as a place to find jobs or congratulate your connections on their \u2018work anniversary\u2019. Is there a way to navigate this as a creative in a meaningful way?<\/strong><\/p>\n\n\n\n<p>If you\u2019re not on LinkedIn, you need to get on LinkedIn.<\/p>\n\n\n\n<p>There\u2019s huge opportunity because around 1% of active monthly users are actually posting.<\/p>\n\n\n\n<p>This means 99% of users are just scrolling the platform &#8211; there\u2019s so much space and opportunity for you to stand out.<\/p>\n\n\n\n<p>But people avoid it like the plague, because everyone has this view that it\u2019s a corporate platform. Like you said, people have this idea that you only there to search for jobs and people think the only stuff that\u2019s being posted is glorified bragging &#8211; I\u2019ve been at this job X many years, I\u2019m a founder who makes over 6 million figures. I promise you it\u2019s not all like that.<\/p>\n\n\n\n<p>People are really transforming LinkedIn with more personal posts &#8211; and by personal posts I don\u2019t mean like updates on your family and facts about your dogs &#8211; I mean more authentic personal anecdotes and stories which highlight peoples struggles and failures, also wins, but also statistics and valuable information. But it\u2019s done in a way which makes it personal, engaging and informative.<\/p>\n\n\n\n<p>People are building their personal brand on there really successfully and giving away SO much free information. It\u2019s wild how much free quality information is right there at your fingertips on this platform, I\u2019ve literally learned how to be a marketer because of some of the creators on there.<\/p>\n\n\n\n<p>In order to use it in a meaningful way, I can think of a few ways you can use it:<\/p>\n\n\n\n<ul>\n<li>Optimise your profile to the best of your ability &gt; if people like the look of your profile and description about what you do and what you can offer, they will reach out and offer you opportunities. Describing yourself well and hitting key words in your \u2018about\u2019 section of your profile will make you searchable and discoverable. E.g. Mural artist.<\/li>\n\n\n\n<li>Get in people\u2019s comments by organically engaging &gt; If I commented on your post for example, it opens up a web of potential for me, because all your network might stumble across my comment. If I\u2019ve added something of value or said something interesting or useful, I\u2019ve suddenly reached people who are interested in me. Commenting alone will expand your reach and it\u2019s so simple to do.<\/li>\n\n\n\n<li>Just start posting bits and bobs &#8211; LinkedIn needs more creative people on the platform who are making it a good place to be. Things like Memes are a great break in the feed, you can chime in on whats trending and it can spread like wildfire if you\u2019re in the right space at the right time, position yourself as a thought leader and everything that you have to offer will become really attractive to people.<\/li>\n<\/ul>\n\n\n\n<p><strong>If you could change one thing about social media, what would it be?<\/strong><\/p>\n\n\n\n<p>Really? Only one thing? Gosh I have multiple.<\/p>\n\n\n\n<ul>\n<li>Good Vibes Only. Imagine a social media without any really nasty troll comments. Healthy debate is allowed &#8211; but horrible comments about people\u2019s appearance? The people who don\u2019t post anything themselves but are just around to spread hate, there would be a magic button to get rid of these types of people off the platform.<\/li>\n\n\n\n<li>A SUPER social media. Because there\u2019s too many!! I can\u2019t keep up, it\u2019s silly. We just want one platform that does it all.<\/li>\n\n\n\n<li>ORGANIC REACH FOR DAYS. It would be great to be rewarded for the content you put out, especially if you\u2019ve put time and effort into your content and it\u2019s really good value, you just want it to reach the people that it was designed for in the first place.<\/li>\n<\/ul>\n\n\n\n<p><strong>What is your best social media tip for creatives?<\/strong><\/p>\n\n\n\n<p>My best tip for using social media is ironic, because it\u2019s the most challenging problem that creatives face.<\/p>\n\n\n\n<p>It\u2019s <strong>Consistency.<\/strong><\/p>\n\n\n\n<p>It\u2019s still showing up when you\u2019ve spent an hour on your content for it to get 200 views. It\u2019s making commenting and engaging a habit in your life even when you don\u2019t feel like you have a lot to share. It\u2019s showing intent as to why you\u2019re social media, when you\u2019re committing to show up, and what you\u2019re getting from it.<\/p>\n\n\n\n<p>The discipline of showing up will get you further than any sort of motivation will.<\/p>\n\n\n\n<p>Sophie Miller again, says this quote which is my favourite quote ever:<\/p>\n\n\n\n<p>It\u2019s not a flop, It\u2019s an insight.<\/p>\n\n\n\n<p>Social media is failing and learning, failing and learning &#8211; If your post only reaches 200 people, it\u2019s not the end of the world. Just learn what you need to do to tweak it and post it again, but better this time. Who cares? I don\u2019t care.<\/p>\n\n\n\n<p>You only learn how to do something better if you do the thing consistently, analyse it and learn from it.<\/p>\n\n\n\n<p>So if you\u2019re looking to start or pick up where you left off in your social media journey: You\u2019ve got this, I believe in you, the world wants to know you. So just post it.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Want us to write more content like this? Give it a like<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-368c6775 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n\t\t<div class=\"wpulike wpulike-animated-heart  wpulike-is-pro\" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"48502\"\n\t\t\t\t\tdata-ulike-nonce=\"ad67b60b46\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-animated-heart\"\n\t\t\t\t\tdata-ulike-display-likers=\"\"\n\t\t\t\t\tdata-ulike-likers-style=\"popover\"\n\t\t\t\t\tdata-ulike-append=\"&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop one&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop two&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop three&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop four&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop five&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop six&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop seven&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop eight&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop nine&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;\"\n\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image wp_post_btn_48502\"><svg class=\"wpulike-svg-heart wpulike-svg-heart-icon\" viewBox=\"0 -28 512.00002 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path\n\t\t\t\t\t\td=\"m471.382812 44.578125c-26.503906-28.746094-62.871093-44.578125-102.410156-44.578125-29.554687 0-56.621094 9.34375-80.449218 27.769531-12.023438 9.300781-22.917969 20.679688-32.523438 33.960938-9.601562-13.277344-20.5-24.660157-32.527344-33.960938-23.824218-18.425781-50.890625-27.769531-80.445312-27.769531-39.539063 0-75.910156 15.832031-102.414063 44.578125-26.1875 28.410156-40.613281 67.222656-40.613281 109.292969 0 43.300781 16.136719 82.9375 50.78125 124.742187 30.992188 37.394531 75.535156 75.355469 127.117188 119.3125 17.613281 15.011719 37.578124 32.027344 58.308593 50.152344 5.476563 4.796875 12.503907 7.4375 19.792969 7.4375 7.285156 0 14.316406-2.640625 19.785156-7.429687 20.730469-18.128907 40.707032-35.152344 58.328125-50.171876 51.574219-43.949218 96.117188-81.90625 127.109375-119.304687 34.644532-41.800781 50.777344-81.4375 50.777344-124.742187 0-42.066407-14.425781-80.878907-40.617188-109.289063zm0 0\" \/><\/svg><\/button><span class=\"count-box wp_ulike_counter_up\" data-ulike-counter-value=\"\"><\/span>\t\t\t<\/div><\/div>\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Share<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size is-content-justification-right is-nowrap is-layout-flex wp-container-outermost-social-sharing-is-layout-5355fa85 wp-block-outermost-social-sharing-is-layout-flex\"><li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-mail  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"mailto:?subject=Mastering%20Social%20Media%20with%20Carmela%20Vienna&#038;body=Mastering%20Social%20Media%20with%20Carmela%20Vienna%20&mdash;%20https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fall-things-social-media-with-carmela-vienna%2F\" aria-label=\"Share via Email\"  class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20,4H4C2.895,4,2,4.895,2,6v12c0,1.105,0.895,2,2,2h16c1.105,0,2-0.895,2-2V6C22,4.895,21.105,4,20,4z M20,8.236l-8,4.882 L4,8.236V6h16V8.236z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare via Email\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fall-things-social-media-with-carmela-vienna%2F&#038;title=Mastering%20Social%20Media%20with%20Carmela%20Vienna\" aria-label=\"Share on Linkedin\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Linkedin\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-right:0.7rem;padding-left:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fall-things-social-media-with-carmela-vienna%2F&#038;title=Mastering%20Social%20Media%20with%20Carmela%20Vienna\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"padding-left:0.7rem;padding-right:0.7rem;padding-top:0.7rem;padding-bottom:0.7rem;\" class=\"outermost-social-sharing-link outermost-social-sharing-link-x  tertiary-cta wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fzealous.co%2Fabout%2Finsights%2Fall-things-social-media-with-carmela-vienna%2F&#038;text=Mastering%20Social%20Media%20with%20Carmela%20Vienna\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group au_row is-nowrap is-layout-flex wp-container-core-group-is-layout-527f440d wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border au_img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-44067 lazyload\" style=\"border-radius:30px;aspect-ratio:1;object-fit:cover;width:60px\" data-src=\"http:\/\/mused.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2023\/11\/bethan-jane-goddard-community-support-zealous-1.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-6610010d has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec41e88 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading au_name has-medium-font-size\">Bethan Jayne Goddard<\/h2>\n\n\n\n<p class=\"au_pos has-small-font-size\"><a href=\"https:\/\/www.linkedin.com\/in\/creative-submission-platform\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Community Manager<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group au_row is-nowrap is-layout-flex wp-container-core-group-is-layout-527f440d wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border au_img\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"1158\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-65447 lazyload\" style=\"border-radius:30px;aspect-ratio:1;object-fit:cover;width:60px\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2024\/01\/Screenshot-2026-01-13-at-08.49.02.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2024\/01\/Screenshot-2026-01-13-at-08.49.02.png 956w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2024\/01\/Screenshot-2026-01-13-at-08.49.02-768x930.png 768w\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-6610010d has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec41e88 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading au_name has-medium-font-size\">Carmela Vienna<\/h2>\n\n\n\n<p class=\"au_pos has-small-font-size\"><a href=\"https:\/\/www.linkedin.com\/in\/creative-submission-platform\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Social Marketing Manager<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Navigating the world of social media and creating an online presence can be tricky. Bethan sits down with marketing coordinator and social media whizz Carmela to get the intel on how to run a social media page successfully and get all her top tips for creatives. <\/p>\n","protected":false},"author":11,"featured_media":59403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-post-insight-creative","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[911],"class_list":["post-48502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-creative-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/48502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/comments?post=48502"}],"version-history":[{"count":0,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/48502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media\/59403"}],"wp:attachment":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media?parent=48502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/categories?post=48502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/tags?post=48502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}