{"id":53167,"date":"2025-01-22T08:52:05","date_gmt":"2025-01-22T08:52:05","guid":{"rendered":"https:\/\/zealous.co\/about\/?p=53167"},"modified":"2025-12-15T12:58:06","modified_gmt":"2025-12-15T12:58:06","slug":"fostering-your-creativity","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/fostering-your-creativity\/","title":{"rendered":"How to invite creativity back into your life"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"When was the last time you felt creative?\" class=\"wp-image-53216 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide1.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide1.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide1-768x432.png 768w\"><\/figure>\n\n\n\n<p>Take a moment. Really think about it.<\/p>\n\n\n\n<p>Was it yesterday? Last month? A few years ago?<\/p>\n\n\n\n<p>Don&#8217;t worry if you can&#8217;t remember &#8211; you wouldn&#8217;t be the only one.<\/p>\n\n\n\n<p>75% of us feel we&#8217;re not living up to our creative potential. Yet 80% believe creativity is key to economic growth.<\/p>\n\n\n\n<p>This isn&#8217;t just feel-good talk. Companies that foster creativity are 3.5 times more likely to outperform their peers in revenue growth.<\/p>\n\n\n\n<p>The question isn&#8217;t whether we should be more creative &#8211; it&#8217;s how to unleash a skillset many of us feel has been lost since our childhoods. The World Economic Forum states Creativity to be among the top 3 skills we&#8217;ll need in 2025, alongside analytical thinking and innovation.<\/p>\n\n\n\n<p>And that makes perfect sense.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\"><strong>An ever-accelerating world<\/strong><\/h2>\n\n\n\n<p>The rate of change is only accelerating, fueled by rapid technology cycles that just dropped AI into our laps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53219 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide4.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide4.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide4-768x432.png 768w\"><\/figure>\n\n\n\n<p>If we keep doing the same things, our impact will inevitably decline as best practices become outdated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53222 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide5.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide5.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide5-768x432.png 768w\"><\/figure>\n\n\n\n<p>Evolving slightly might keep our heads above water.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53223 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide6.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide6.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide6-768x432.png 768w\"><\/figure>\n\n\n\n<p>Being creative means trying new things, with no guarantee they will work. But with the right frameworks in place. Being creative makes you competitive with the rate of change, embracing the opportunities of change into your impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53224 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide7.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide7.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide7-768x432.png 768w\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\"><strong>Two Warnings Before We Start<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading has-large-font-size\"><strong>Warning 1: It&#8217;s personal<\/strong><\/h3>\n\n\n\n<p>You can&#8217;t separate your personal and work life \u2013 that&#8217;s just not how brain works. Every experience you have gets thrown into the same grey-matter bucket. That&#8217;s why a specific smell might remind you of your grandmother when someone walks by with a bacon roll.<\/p>\n\n\n\n<p>Inviting creativity into your personal life will impact your professional life (and vice-versa). <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading has-large-font-size\"><strong>Warning 2: Permission granted<\/strong><\/h3>\n\n\n\n<p>Living more creatively across your work and play depends on permissions at three levels:<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c9115f92 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<ul class=\"wp-block-list\">\n<li><strong>Self<\/strong>: &#8220;I&#8217;m not creative enough&#8221;<\/li>\n\n\n\n<li><strong>Team<\/strong>: &#8220;We don&#8217;t have time for that&#8221;<\/li>\n\n\n\n<li><strong>Organization<\/strong>: &#8220;The board wants proven approaches&#8221;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>It&#8217;s important to note that changes starting at the bottom impact the top, just as the top impacts the bottom. But ultimately <strong>each level is about people becoming more creative in their outlook.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53227 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Remix-2025-Guy-Armitage-Final-Long.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Remix-2025-Guy-Armitage-Final-Long.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Remix-2025-Guy-Armitage-Final-Long-768x432.png 768w\"><\/figure>\n\n\n\n<p>You may not feel you have no control over your team and the organisations you inhabit &#8211; however there are tricks to help decision makers understand the value of your creative output \u2013 which we will cover later in this article.<\/p>\n\n\n\n<p><strong>If you are a decision maker<\/strong>, be aware the actions you take will have a direct impact on the creative output of your organisation, this could be as subtle as the language you use.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\"><strong>Make Space for Growth<\/strong><\/h2>\n\n\n\n<p>Does your diary look like this?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"An image of your crazy schedule with not a minute to spare.\" class=\"wp-image-53233 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide11.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide11.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide11-768x432.png 768w\"><\/figure>\n\n\n\n<p>To add insult to injury the average knowledge worker is interrupted every 11 minutes and takes 23 minutes to get back into flow. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The crazy schedule overlapped by the statistic that we&#039;re interrupted every 11 minutes as knowledge workers (it&#039;s looking cluttered!).\" class=\"wp-image-53235 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide13.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide13.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide13-768x432.png 768w\"><\/figure>\n\n\n\n<p>Add 146 notifications hitting your phone daily (240 if you&#8217;re a teen), and creativity doesn&#8217;t stand a chance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The crazy schedule overlapped by the statistic that we&#039;re interrupted every 11 minutes as knowledge workers, overlapped yet again with the stat about us getting 146 notifications a day. Now it&#039;s really unreadable.\" class=\"wp-image-53236 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide14.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide14.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide14-768x432.png 768w\"><\/figure>\n\n\n\n<p>To bring creativity back into your life, you need time (doesn&#8217;t that look more creative already).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"An image of an empty slide - releasing the tension from the other images.\" class=\"wp-image-53237 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide15.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide15.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide15-768x432.png 768w\"><\/figure>\n\n\n\n<p>Actually you&#8217;ll need three types of time:<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a32e1d2d wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<ol start=\"1\" class=\"wp-block-list\">\n<li style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--10)\"><strong>Time to Create<\/strong> &#8211; Ideas emerge through making. Writers discover their stories as they write, artists find their vision as they paint. Making is thinking.<\/li>\n\n\n\n<li style=\"padding-bottom:var(--wp--preset--spacing--10)\"><strong>Time to be Enriched<\/strong> &#8211; Your creative output depends on what you take in. Fill your mind with diverse experiences that become raw materials for new ideas.<\/li>\n\n\n\n<li><strong>Time to be Idle<\/strong> &#8211; Your best ideas hit you in the shower for a reason. When your mind wanders, it makes unexpected connections.(it might also be that you don\u2019t take your phone into the shower\u2026and if you do \u2013 shame on you!).<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p>\u26a0\ufe0f <strong>Want to make more space for creativity in your life?<\/strong><\/p>\n\n\n\n<p>Start simple: switch off notifications on apps you rarely use. Braver? Delete social media from your phone entirely (if you really need it, log in from a computer instead). The extreme version? Like Jerry Seinfeld, book a return flight to Hawaii for uninterrupted creation time (but maybe start with the notifications).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\"><strong>Break Free from Routines<\/strong><\/h2>\n\n\n\n<p>Routines are fantastic \u2013 imagine waking up every morning and having to rethink every step from your bed to your front door. I know if I did that, I would likely go out half-dressed without my keys. <\/p>\n\n\n\n<p>Routines keep us safe and allow us to function efficiently and make up the lion\u2019s share of our days. But routines also stifle innovation.<\/p>\n\n\n\n<p>There\u2019s also nothing like a \u201cbrainstorming session\u201d or it\u2019s slightly awkward second cousin the \u201cthought shower\u201d to send chills down anyone\u2019s spine.&nbsp; \u201cBE CREATIVE NOW\u201d is a sure way of burying any hope of great ideas being born.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A quote saying &quot;Creativity must be nurtured across existing processes, instead of being treated as a process in itself&quot;\" class=\"wp-image-53242 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide21.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide21.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide21-768x432.png 768w\"><\/figure>\n\n\n\n<p>Instead, breathe creativity into your existing routines by becoming an \u201cevent DJ\u201d.<\/p>\n\n\n\n<p>At it&#8217;s core every event in your calendar has:<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c9115f92 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<ul class=\"wp-block-list\">\n<li style=\"padding-bottom:0.2rem\">Time<\/li>\n\n\n\n<li style=\"padding-bottom:0.2rem\">Place<\/li>\n\n\n\n<li style=\"padding-bottom:0.2rem\">People<\/li>\n\n\n\n<li style=\"padding-bottom:0.2rem\">Format<\/li>\n\n\n\n<li style=\"padding-bottom:0.2rem\">Decision maker<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>Small changes to any these variables can have a massive impact. Take location, for example &#8211; Research from the University of Minnesota showed that rooms with 10-foot ceilings improved people&#8217;s abstract thinking and creativity by up to 50% (known as the Cathedral Effect). A simple change of environment can transform how we think.<\/p>\n\n\n\n<p>Here are more ways to remix your routine:<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c9115f92 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<ul class=\"wp-block-list\">\n<li style=\"padding-bottom:var(--wp--preset--spacing--10)\">Do you always have coffee at a specific time? Why not invite someone different to join you for a chat during that time. Or pick up a book you wouldn\u2019t usually?<\/li>\n\n\n\n<li style=\"padding-bottom:1rem\">Why not get someone else to host your morning meeting? Or have someone talk about something they find interesting at the start?<\/li>\n\n\n\n<li style=\"padding-bottom:var(--wp--preset--spacing--10)\">Watch TV every night? Put a book you\u2019ve been meaning to read on the table in front of it.<\/li>\n\n\n\n<li>Want to tell that story, change medium (swap a keyboard with a pen).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\"><strong>Risk is Your Friend<\/strong><\/h2>\n\n\n\n<p><strong>Ever had an idea that scares you&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53247 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide23.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide23.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide23-768x432.png 768w\"><\/figure>\n\n\n\n<p>The scarier it is, the more impactful it could be &#8211; that&#8217;s exactly why it&#8217;s scary. Risk is fertile ground for innovation.<\/p>\n\n\n\n<p>The uncomfortable truth is that if you&#8217;re not failing, it\u2019s likely you&#8217;re not taking enough risk. The key is to fail small and fail fast. Want to test something out? Don&#8217;t spend months planning &#8211; create a small experiments, learn from them and adapt quickly.<\/p>\n\n\n\n<p>A painter might seek to test a new medium on small throw away projects before moving onto bigger pieces.<\/p>\n\n\n\n<p>For organisations, you might have a fantastic idea to launch a monthly membership \u2013 but instead of endless conversations, months fleshing out perks and creating the infrastructure&#8230; Why not announce the membership in your newsletter and when users click subscribe let them know it&#8217;s coming soon. This proves appetite and makes a stronger case to your stakeholders to invest more time in the idea.<\/p>\n\n\n\n<p>This approach doesn&#8217;t just reduce risk &#8211; it creates buy-in. Remember those creative permissions we discussed? When you show stakeholders real results from small experiments, you transform gut reactions into tangible decisions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\"><strong>Your most powerful tool<\/strong><\/h2>\n\n\n\n<p>Want to know the secret to unlocking creativity? <\/p>\n\n\n\n<p>Learning to say &#8220;No.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53249 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide28.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide28.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide28-768x432.png 768w\"><\/figure>\n\n\n\n<p>Having lots of ideas is fantastic, but you need to prioritize the impactful ones &#8211; not the easy ones. Kill off less impactful ideas early to make space for what matters. Unfinished tasks occupy up to 20% more cognitive resources than completed ones (Psychologists call this the Zeigarnik Effect) &#8211; so best clear those out.<\/p>\n\n\n\n<p>If you manage others saying \u201cno\u201d to their ideas is likely to stop them being creative \u2013 in this case move away from saying no to everything and instead focus on saying Yes to very few things.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53250 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide29.png\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide29.png 1280w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Slide29-768x432.png 768w\"><\/figure>\n\n\n\n<p>You might also want to create a regular forum to discuss ideas &#8211; it helps your team understand why some ideas are chosen over others and gives them a stake in the decision-making.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\"><strong>Putting it all together<\/strong><\/h2>\n\n\n\n<p>Creativity is a never-ending cycle of exploration and experimentation.<\/p>\n\n\n\n<p>Everything you experience in your lives allow it to flourish. Ensuring you make space for these ideas to hit you is vital in a world which is increasingly fighting for your attention (for the wrong reasons).<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c9115f92 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<ol class=\"wp-block-list\">\n<li style=\"padding-bottom:var(--wp--preset--spacing--10)\"><strong>Ideate <\/strong>&#8211; Break routines deliberately to breathe new ideas into your lives and businesses<\/li>\n\n\n\n<li style=\"padding-bottom:var(--wp--preset--spacing--10)\"><strong>Experiment <\/strong>&#8211; Take smart, small risks to develop your craft and strategies<\/li>\n\n\n\n<li style=\"padding-bottom:var(--wp--preset--spacing--10)\"><strong>Analyze <\/strong>&#8211; Use No and Yes wisely to focus on what matters most to you<\/li>\n\n\n\n<li><strong>Repeat <\/strong>\u2013 Learn from your experiences and make space for the next cycle<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p>You don&#8217;t need to learn creativity, that\u2019s innate &#8211; <strong>you just need to remove what&#8217;s blocking it<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-2308181b wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Want to continue your creative journey<\/strong>?<\/h2>\n\n\n\n<p>Why not check out my book &#8220;Everyone is Creative&#8221;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" id=\"eic_waterstones\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.waterstones.com\/book\/everyone-is-creative\/guy-armitage\/9781912785698\">Waterstones<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\" id=\"eic_amazon\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.amazon.co.uk\/Everyone-Creative-Seven-Unlock-Creativity\/dp\/1912785692\">Amazon<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.waterstones.com\/book\/everyone-is-creative\/guy-armitage\/9781912785698\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1599\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-53257 lazyload\" style=\"width:300px\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-src=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Sleeve-HD-Copy.jpg\" data-srcset=\"https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Sleeve-HD-Copy.jpg 1600w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Sleeve-HD-Copy-768x768.jpg 768w, https:\/\/zealous.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2025\/01\/Sleeve-HD-Copy-1536x1536.jpg 1536w\"><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Want us to write more content like this? 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2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group au_row is-nowrap is-layout-flex wp-container-core-group-is-layout-527f440d wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border au_img\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-44104 lazyload\" style=\"border-radius:40px;object-fit:cover;width:80px;height:80px\" data-src=\"http:\/\/mused.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2023\/11\/guy-armitage-zealous-1.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-9dbf05af has-global-padding is-layout-constrained wp-container-core-group-is-layout-c4ee154b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><a href=\"https:\/\/zealous.co\/about\/team\/guyarmitage\/\" title=\"\">Guy Armitage<\/a> is the founder of <a href=\"https:\/\/zealous.co\/about\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Zealous <\/a>and author of &#8220;<a href=\"https:\/\/everyoneiscreative.org\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Everyone is Creative<\/a>&#8220;. He is on a mission to amplify the world&#8217;s creative potential.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When did you last feel truly creative? 75% of us feel we&#8217;re not reaching our creative potential. 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