{"id":63165,"date":"2025-12-01T05:27:00","date_gmt":"2025-12-01T05:27:00","guid":{"rendered":"https:\/\/zealous.co\/about\/?p=63165"},"modified":"2026-01-13T13:05:18","modified_gmt":"2026-01-13T13:05:18","slug":"social-media-for-awards","status":"publish","type":"post","link":"https:\/\/zealous.co\/about\/insights\/social-media-for-awards\/","title":{"rendered":"Mastering Social Media to Grow your Award"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>This article covers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list toc\">\n<li><a href=\"#choose-platforms\" title=\"\">Choosing the right platforms for your specific audience<\/a><\/li>\n\n\n\n<li><a href=\"#create-content\" title=\"\">Creating content that drives action, not just likes<\/a><\/li>\n\n\n\n<li><a href=\"#accessibility\" title=\"\">Designing for accessibility from day one<\/a><\/li>\n\n\n\n<li><a href=\"#campaign-timing\" title=\"\">Mastering campaign timing throughout your awards lifecycle<\/a><\/li>\n\n\n\n<li><a href=\"#network-marketing\" title=\"\">Turning your network into your marketing team<\/a><\/li>\n\n\n\n<li><a href=\"#budget-tactics\" title=\"\">Budget-conscious tactics that deliver results<\/a><\/li>\n\n\n\n<li><a href=\"#track-conversions\" title=\"\">Tracking which channels actually convert browsers into applicants<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>Your awards programme is exceptional. The judges are renowned, the prizes meaningful, your mission resonates. So why aren&#8217;t submissions flooding in?<\/p>\n\n\n\n<p>Do potential entrants don&#8217;t know you exist yet? Or did they see your post once, scrolled past, and forgot. <\/p>\n\n\n\n<p>These days breaking through requires more than posting and hoping. This article covers how to build a social media strategy that actually drives entries to your awards programme, even with limited budgets.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"choose-platforms\"><strong>Choose platforms based on evidence, not assumptions<\/strong><\/h2>\n\n\n\n<p>Posting everywhere exhausts your team and dilutes your message. Start with evidence.<\/p>\n\n\n\n<p><strong>Match platform to audience:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Professional recognition programmes<\/strong> \u2192 LinkedIn (6.5% engagement rate, career-focused mindset)<\/li>\n\n\n\n<li><strong>Visual\/creative awards<\/strong> \u2192 Instagram (4-5% engagement for creative content, portfolio showcase)<\/li>\n\n\n\n<li><strong>Youth-focused competitions<\/strong> \u2192 TikTok (2.5-7.5% engagement, but demands authentic video style)<\/li>\n\n\n\n<li><strong>Industry-specific programmes<\/strong> \u2192 Where your past winners are already active<\/li>\n<\/ul>\n\n\n\n<p>Research where similar programmes find success. Check where your judging panel discovers opportunities. Ask previous entrants where they spend time online (specialised listing sites could be a far better investment of time and resources!).<\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"lightbulb\" class=\"svg-inline--fa fa-lightbulb\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M272 384c9.6-31.9 29.5-59.1 49.2-86.2c0 0 0 0 0 0c5.2-7.1 10.4-14.2 15.4-21.4c19.8-28.5 31.4-63 31.4-100.3C368 78.8 289.2 0 192 0S16 78.8 16 176c0 37.3 11.6 71.9 31.4 100.3c5 7.2 10.2 14.3 15.4 21.4c0 0 0 0 0 0c19.8 27.1 39.7 54.4 49.2 86.2l160 0zM192 512c44.2 0 80-35.8 80-80l0-16-160 0 0 16c0 44.2 35.8 80 80 80zM112 176c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-61.9 50.1-112 112-112c8.8 0 16 7.2 16 16s-7.2 16-16 16c-44.2 0-80 35.8-80 80z\"><\/path><\/svg><\/span> <strong>Platform Amplification<\/strong><\/p>\n\n\n\n<p>Modern platforms can amplify your reach through their existing networks. If your submission platform already has an engaged community, that distribution supplements your own social efforts at no cost.<\/p>\n<\/div>\n\n\n\n<p><strong>Focus wins.<\/strong> Choose two or three platforms where your ideal entrants actually spend time, rather than maintaining weak presences across six.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"create-content\"><strong>Create content that converts, not just engages<\/strong><\/h2>\n\n\n\n<p>A post with 500 likes that generates zero submissions wastes effort. Every social post should answer: &#8220;Why should I care enough to click through?&#8221;<\/p>\n\n\n\n<p><strong>Successful awards content falls into four categories:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>1. Social proof that builds credibility<\/strong><\/p>\n\n\n\n<p>Feature past winners discussing specific impact (&#8220;This award led to gallery representation&#8221; not &#8220;winning changed my career&#8221;). User-generated content receives 8.7x higher engagement than branded posts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>2. Behind-the-scenes access that humanises your programme<\/strong><\/p>\n\n\n\n<p>Introduce judges with actual credentials and what excites them. Show your selection process (without revealing confidential details). People trust programmes they understand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>3. Educational content that positions your awards as valuable<\/strong><\/p>\n\n\n\n<p>If you recognise sustainable architecture, share emerging trends. Film awards can spotlight industry challenges. Establish authority, not just transactions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>4. Urgency triggers that prompt immediate action<\/strong><\/p>\n\n\n\n<p>Early bird deadlines, entry milestones (&#8220;100 submissions received!&#8221;), judge announcements, deadline reminders create reasons to engage now.<\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-merriweather-font-family has-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">\n<p><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"quote-left\" class=\"svg-inline--fa fa-quote-left\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M0 216C0 149.7 53.7 96 120 96l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72zm256 0c0-66.3 53.7-120 120-120l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72z\"><\/path><\/svg><\/span><br>With 60-70% of social traffic from mobile devices, test every link. If applicants can&#8217;t explore your programme from phones, you&#8217;re losing entries.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"star\" class=\"svg-inline--fa fa-star\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path fill=\"currentColor\" d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\"><\/path><\/svg><\/span> <strong>Video Quality Over Quantity<\/strong><\/p>\n\n\n\n<p>Video has performed well this year, but execution matters enormously. A professional graphic featuring a past winner with a compelling quote will outperform a shaky, poorly-lit interview video every time. If you can&#8217;t produce quality video, strong static content delivers better results.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"accessibility\"><strong>Design for accessibility<\/strong><\/h2>\n\n\n\n<p>Where you post and how you present content directly impacts who applies. If your submissions lack diversity, audit whether your social presence unintentionally excludes people.<\/p>\n\n\n\n<p><strong>Accessibility is essential:<\/strong><\/p>\n\n\n\n<ul style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\" class=\"wp-block-list\">\n<li><strong>Add captions to all videos<\/strong> \u2192 85% of social video is watched without sound anyway, and captions make content accessible to Deaf and hard-of-hearing viewers<\/li>\n\n\n\n<li><strong>Write descriptive alt-text for images<\/strong> \u2192 Screen readers should convey your message to blind and low-vision users (&#8220;Judge Maria Santos reviewing photography submissions&#8221; not &#8220;image-v2.09742875.jpg&#8221;)<\/li>\n\n\n\n<li><strong>Avoid industry jargon without context<\/strong> \u2192 Insider language excludes outsiders who might be exactly who you&#8217;re seeking<\/li>\n\n\n\n<li><strong>Test colour contrast<\/strong> \u2192 Ensure text is readable for people with colour blindness or vision impairments<\/li>\n\n\n\n<li><strong>Keep videos under 60 seconds when possible<\/strong> \u2192 Accommodates people with attention differences and limited data plans<\/li>\n<\/ul>\n\n\n\n<p>Accessible content broadens your applicant pool &#8211; platforms increasingly reward inclusive practices algorithmically. Making your content accessible to disabled people often makes it better for everyone.<\/p>\n<\/div>\n\n\n\n<div id=\"top-post-cta\" class=\"wp-block-group top_post_cta has-base-2-color has-text-color has-background has-link-color wp-elements-ead219762bcc1c462ed6c2056d53965a has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(103deg,rgba(242,145,160,0.7) 0%,rgba(187,215,242,0.73) 70%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-35626ede75d32280e57e9f0344fb15d5 has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-8536a955ce3b9176b8984c5730bb22c9\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"list-check\" class=\"svg-inline--fa fa-list-check \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M133.8 36.3c10.9 7.6 13.5 22.6 5.9 33.4l-56 80c-4.1 5.8-10.5 9.5-17.6 10.1S52 158 47 153L7 113C-2.3 103.6-2.3 88.4 7 79S31.6 69.7 41 79l19.8 19.8 39.6-56.6c7.6-10.9 22.6-13.5 33.4-5.9zm0 160c10.9 7.6 13.5 22.6 5.9 33.4l-56 80c-4.1 5.8-10.5 9.5-17.6 10.1S52 318 47 313L7 273c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l19.8 19.8 39.6-56.6c7.6-10.9 22.6-13.5 33.4-5.9zM224 96c0-17.7 14.3-32 32-32l224 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-224 0c-17.7 0-32-14.3-32-32zm0 160c0-17.7 14.3-32 32-32l224 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-224 0c-17.7 0-32-14.3-32-32zM160 416c0-17.7 14.3-32 32-32l288 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-288 0c-17.7 0-32-14.3-32-32zM64 376a40 40 0 1 1 0 80 40 40 0 1 1 0-80z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-c41f21bc37c7849d15c85a341bf756f3\">Download launch checklist<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Never miss a critical step: 300+ tasks across 8 phases, from securing judges to winner announcement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-launch-checklist-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/awards-resources\/competition-launch-checklist\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M48 64C21.5 64 0 85.5 0 112c0 15.1 7.1 29.3 19.2 38.4L236.8 313.6c11.4 8.5 27 8.5 38.4 0L492.8 150.4c12.1-9.1 19.2-23.3 19.2-38.4c0-26.5-21.5-48-48-48H48zM0 176V384c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V176L294.4 339.2c-22.8 17.1-54 17.1-76.8 0L0 176z\"><\/path><\/svg><\/span> Get Checklist<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"campaign-timing\"><strong>Master campaign timing throughout your awards lifecycle<\/strong><\/h2>\n\n\n\n<p>Your social strategy shouldn&#8217;t start when submissions open. <a href=\"https:\/\/zealous.co\/about\/insights\/marketing-your-competition\/\" title=\"\">Marketing should represent 30% of effort during planning<\/a>, rising to 70% when live.<\/p>\n\n\n\n<p><strong>Map your timeline and identify content moments:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Timeline<\/strong><\/th><th><strong>Content Focus<\/strong><\/th><th><strong>Post Frequency<\/strong><\/th><\/tr><\/thead><tbody><tr><td>6-9 months before<\/td><td>Programme announcement, judge reveals<\/td><td>2-3x weekly<\/td><\/tr><tr><td>3-4 months before<\/td><td>Past winner spotlights, social proof<\/td><td>2-3x weekly<\/td><\/tr><tr><td>6-8 weeks before<\/td><td>Early bird closing, testimonials<\/td><td>4-6x weekly<\/td><\/tr><tr><td>2 weeks before<\/td><td>Daily countdown, FAQ answers, submission tips<\/td><td>Daily<\/td><\/tr><tr><td>Final 72 hours<\/td><td>Maximum visibility, multiple daily posts<\/td><td>3-5x daily<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/zealous.co\/about\/insights\/submission-projection-calculator\/\" title=\"\">More than 50% of entries arrive in the final three days<\/a>, but social awareness built earlier determines that final volume.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-2-color has-text-color has-background has-link-color wp-elements-515c3f106323f79451d2306e7d591c2e has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(143deg,rgba(127,219,202,0.61) 21%,rgba(255,107,107,0.45) 74%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-a010d6200a7e32bad37e80b21d4e1c95 has-global-padding is-layout-constrained wp-container-core-group-is-layout-32abe225 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-b167b480f0a97ca07872b7020eb348f6\">Want more articles like this?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Give this one a like<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a763ec69 wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wpulike wpulike-animated-heart  wpulike-is-pro\" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"63165\"\n\t\t\t\t\tdata-ulike-nonce=\"bf9559bb04\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-animated-heart\"\n\t\t\t\t\tdata-ulike-display-likers=\"\"\n\t\t\t\t\tdata-ulike-likers-style=\"popover\"\n\t\t\t\t\tdata-ulike-append=\"&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop one&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop two&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop three&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop four&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop five&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop six&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop seven&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop eight&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop nine&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;\"\n\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image wp_post_btn_63165\"><svg class=\"wpulike-svg-heart wpulike-svg-heart-icon\" viewBox=\"0 -28 512.00002 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path\n\t\t\t\t\t\td=\"m471.382812 44.578125c-26.503906-28.746094-62.871093-44.578125-102.410156-44.578125-29.554687 0-56.621094 9.34375-80.449218 27.769531-12.023438 9.300781-22.917969 20.679688-32.523438 33.960938-9.601562-13.277344-20.5-24.660157-32.527344-33.960938-23.824218-18.425781-50.890625-27.769531-80.445312-27.769531-39.539063 0-75.910156 15.832031-102.414063 44.578125-26.1875 28.410156-40.613281 67.222656-40.613281 109.292969 0 43.300781 16.136719 82.9375 50.78125 124.742187 30.992188 37.394531 75.535156 75.355469 127.117188 119.3125 17.613281 15.011719 37.578124 32.027344 58.308593 50.152344 5.476563 4.796875 12.503907 7.4375 19.792969 7.4375 7.285156 0 14.316406-2.640625 19.785156-7.429687 20.730469-18.128907 40.707032-35.152344 58.328125-50.171876 51.574219-43.949218 96.117188-81.90625 127.109375-119.304687 34.644532-41.800781 50.777344-81.4375 50.777344-124.742187 0-42.066407-14.425781-80.878907-40.617188-109.289063zm0 0\" \/><\/svg><\/button><span class=\"count-box wp_ulike_counter_up\" data-ulike-counter-value=\"\"><\/span>\t\t\t<\/div><\/div>\n\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"network-marketing\"><strong>Turn your network into your marketing team<\/strong><\/h2>\n\n\n\n<p>Your organisation&#8217;s reach is limited. Your judges, sponsors, past winners, and applicants combined have exponentially more reach.<\/p>\n\n\n\n<p><strong>Make sharing easy and worthwhile:<\/strong><\/p>\n\n\n\n<p class=\"has-base-background-color has-background\"><strong>Judges:<\/strong> Create ready-to-share graphics announcing their involvement. Tag them in posts. Their participation is newsworthy to their networks. The best judges attract quality entries.<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\"><strong>Sponsors:<\/strong> Offer structured social mentions in exchange for promoting your programme to their audiences. Create co-branded content serving both organisations.<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\"><strong>Public voting:<\/strong> Transforms passive followers into active participants. When integrated seamlessly, each vote represents engagement and potential future entries. Secure mechanisms with GDPR-compliant capture can grow your mailing list while expanding awareness.<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\"><strong>Past winners:<\/strong> Create annual traditions spotlighting alumni achievements. Most share enthusiastically. Professional results showcases become natural sharing content\u2014make them visually compelling and mobile-optimised.<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\"><strong>Current applicants:<\/strong> With permission, celebrate submissions as they arrive. &#8220;Incredible work coming in for [category]!&#8221; creates momentum and FOMO without revealing details.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"budget-tactics\"><strong>Budget-conscious tactics<\/strong><\/h2>\n\n\n\n<p>Effective social presence doesn&#8217;t require thousands in ad spend. It requires consistency and strategic thinking.<\/p>\n\n\n\n<p><strong>Tactics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build relationships before launch<\/strong> \u2192 Engage with organisations serving your audience for months before asking them to share<\/li>\n\n\n\n<li><strong>List on free directories<\/strong> \u2192 Industry opportunity listings provide persistent discoverability<\/li>\n\n\n\n<li><strong>Create shareable assets<\/strong> \u2192 Infographics about categories\/prizes get reused by applicants sharing with peers<\/li>\n\n\n\n<li><strong>Repurpose intelligently<\/strong> \u2192 Tailor the same programme news differently for LinkedIn vs Instagram audiences<\/li>\n\n\n\n<li><strong>Leverage platform features<\/strong> \u2192 Instagram Stories, LinkedIn articles, Facebook Events all boost reach organically<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-merriweather-font-family has-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">\n<p><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"quote-left\" class=\"svg-inline--fa fa-quote-left\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M0 216C0 149.7 53.7 96 120 96l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72zm256 0c0-66.3 53.7-120 120-120l8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-8 0c-30.9 0-56 25.1-56 56l0 8 64 0c35.3 0 64 28.7 64 64l0 64c0 35.3-28.7 64-64 64l-64 0c-35.3 0-64-28.7-64-64l0-32 0-32 0-72z\"><\/path><\/svg><\/span><br>\u00a350-100 could have a real impact. Check which posts have worked best for you, and then give them a little boost.<\/p>\n<\/blockquote>\n\n\n\n<p>Where you post will directly impact who applies. If submissions lack diversity, your marketing likely reaches the same demographics repeatedly.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"track-conversions\"><strong>Track conversions, not vanity metrics<\/strong><\/h2>\n\n\n\n<p>Engagement rates feel good (oh yes they do!) &#8211; but submissions is what actually matter.<\/p>\n\n\n\n<p><strong>Implement tracking to understand which channels drive entries:<\/strong><\/p>\n\n\n\n<p>Use UTM parameters in links showing whether Instagram, LinkedIn, or TikTok converted browsers into applicants. Most submission platforms provide referral source data.<\/p>\n\n\n\n<p><strong>Track systematically:<\/strong><\/p>\n\n\n\n<ul style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\" class=\"wp-block-list\">\n<li>Platform<\/li>\n\n\n\n<li>Content type<\/li>\n\n\n\n<li>Engagement (likes, comments, shares)<\/li>\n\n\n\n<li>Click-throughs to entry page<\/li>\n\n\n\n<li>Submissions within 24 hours<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7185aa6c wp-block-group-is-layout-constrained\" style=\"border-radius:8px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-body-font-family has-medium-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chart-line\" class=\"svg-inline--fa fa-chart-line\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M64 64c0-17.7-14.3-32-32-32S0 46.3 0 64L0 400c0 44.2 35.8 80 80 80l400 0c17.7 0 32-14.3 32-32s-14.3-32-32-32L80 416c-8.8 0-16-7.2-16-16L64 64zm406.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L320 210.7l-57.4-57.4c-12.5-12.5-32.8-12.5-45.3 0l-112 112c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L240 221.3l57.4 57.4c12.5 12.5 32.8 12.5 45.3 0l128-128z\"><\/path><\/svg><\/span> <strong>The Numbers<\/strong><\/p>\n\n\n\n<p>Good social conversion rates typically range 2-5% &#8211; meaning 95-98% of viewers won&#8217;t enter. That&#8217;s normal. Your goal is reaching enough qualified people that 2-5% fills your programme.<\/p>\n<\/div>\n\n\n\n<p>After your programme closes, analyse ruthlessly. That viral post with 5,000 likes generating two submissions underperformed the modest LinkedIn post driving 30 entries.<\/p>\n\n\n\n<p><strong>Measure against your own benchmarks.<\/strong> If you received 200 entries last year and 260 this year with strategic social efforts, that 30% increase is significant regardless of industry averages.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mid_post_cta has-base-2-color has-text-color has-background has-link-color wp-elements-83858da6ced582519ce63fcfd9662766 has-global-padding is-layout-constrained wp-container-core-group-is-layout-34d7f7af wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background:linear-gradient(103deg,rgba(242,145,160,0.7) 0%,rgba(187,215,242,0.73) 70%);margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div id=\"mid-cta-a\" class=\"wp-block-group has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-f0a12e20b216dfc8dc951a5929df682a has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-decc535b6327c1f7126198669a05008a\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope-open-text\" class=\"svg-inline--fa fa-envelope-open-text \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M288 33.9L96.4 175.8 254.5 293c5.3 3.9 11.2 6.9 17.5 8.7L272 464c0 5.5 .5 10.8 1.3 16L96 480c-35.3 0-64-28.7-64-64l0-239.9c0-20.3 9.6-39.4 25.9-51.4L254.5-21c9.7-7.2 21.4-11 33.5-11s23.8 3.9 33.5 11L518.1 124.7c7.2 5.3 13.1 12 17.4 19.6-2.5-.2-5-.3-7.5-.3L436.6 144 288 33.9zM320 240c0-26.5 21.5-48 48-48l160 0c26.5 0 48 21.5 48 48l0 224c0 26.5-21.5 48-48 48l-160 0c-26.5 0-48-21.5-48-48l0-224zm80 16c-13.3 0-24 10.7-24 24s10.7 24 24 24l96 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-96 0zm0 96c-13.3 0-24 10.7-24 24s10.7 24 24 24l56 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-56 0z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-8a0ce27d23f7e9cc6f0d594f1d06f2d9\">Insights like these straight to your inbox<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Receive weekly tips from our founder to grow your program\u2019s impact; regardless of what tools you use.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-weekly-tips-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/weekly-awards-and-competitions-insights\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span> <span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M48 64c-26.5 0-48 21.5-48 48 0 15.1 7.1 29.3 19.2 38.4l208 156c17.1 12.8 40.5 12.8 57.6 0l208-156c12.1-9.1 19.2-23.3 19.2-38.4 0-26.5-21.5-48-48-48L48 64zM0 196L0 384c0 35.3 28.7 64 64 64l384 0c35.3 0 64-28.7 64-64l0-188-198.4 148.8c-34.1 25.6-81.1 25.6-115.2 0L0 196z\"><\/path><\/svg><\/span> Subscribe to Insights<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"mid-cta-b\" class=\"wp-block-group hide has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-ca05ccdaab1def85577cb2a6d6db569d has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4a18999 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-contrast-color has-text-color has-link-color wp-elements-c35947b2679f7e019645ffbfe224e3d2\" style=\"margin-top:0;margin-bottom:0.2rem\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chart-line\" class=\"svg-inline--fa fa-chart-line \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"font-size:1.4em\"><path fill=\"currentColor\" d=\"M64 64c0-17.7-14.3-32-32-32S0 46.3 0 64L0 400c0 44.2 35.8 80 80 80l400 0c17.7 0 32-14.3 32-32s-14.3-32-32-32L80 416c-8.8 0-16-7.2-16-16L64 64zm406.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L320 210.7 262.6 153.4c-12.5-12.5-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l73.4-73.4 57.4 57.4c12.5 12.5 32.8 12.5 45.3 0l128-128z\"><\/path><\/svg><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center cta_text content_mid_cta has-link-color has-large-font-size wp-elements-77a2863cd996b074853fbd2c95c9a19c\">Calculate when submissions will arrive<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Ever wondered if your award will hit its submission targets? Or how your program compares to industry standards?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-submissions-projection-mid-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/insights\/submission-projection-calculator\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><\/span><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"calculator\" class=\"svg-inline--fa fa-calculator \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path fill=\"currentColor\" d=\"M64 0C28.7 0 0 28.7 0 64L0 448c0 35.3 28.7 64 64 64l256 0c35.3 0 64-28.7 64-64l0-384c0-35.3-28.7-64-64-64L64 0zM96 64l192 0c17.7 0 32 14.3 32 32l0 32c0 17.7-14.3 32-32 32L96 160c-17.7 0-32-14.3-32-32l0-32c0-17.7 14.3-32 32-32zm16 168a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zM88 352a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm128-24a24 24 0 1 1 -48 0 24 24 0 1 1 48 0zm80 24a24 24 0 1 1 0-48 24 24 0 1 1 0 48zM64 424c0-13.3 10.7-24 24-24l112 0c13.3 0 24 10.7 24 24s-10.7 24-24 24L88 448c-13.3 0-24-10.7-24-24zm232-24c13.3 0 24 10.7 24 24s-10.7 24-24 24-24-10.7-24-24 10.7-24 24-24z\"><\/path><\/svg><\/span> Calculate submissions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"common-challenges\"><strong>Handle common challenges before they derail your programme<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e9be3cb wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Low engagement despite consistent posting?<\/strong><\/p>\n\n\n\n<p>Your content talks at your audience rather than to their needs. Audit recent posts: how many focused on applicant benefits versus organisational news? Shift toward educational and valuable content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e9be3cb wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Great engagement but no submissions?<\/strong><\/p>\n\n\n\n<p>Your content captures attention but doesn&#8217;t drive action. Every post needs clear next steps. Link to your entry page, not just homepage.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e9be3cb wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Deadline approaching with insufficient entries?<\/strong><\/p>\n\n\n\n<p>Extend strategically (once only, or lose credibility). Announce across channels with new urgency messaging. Consider incentives for the extended window.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e9be3cb wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Negative comments you can&#8217;t answer publicly?<\/strong><\/p>\n\n\n\n<p>Respond promptly and professionally, directing detailed conversations to direct messages. Unanswered questions erode trust faster than criticism.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e9be3cb wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Team lacks social expertise?<\/strong><\/p>\n\n\n\n<p>Hire a freelancer for setup and initial content, then maintain internally. Authenticity matters more than polish in awards social media.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"platform-tactics\"><strong>Platform-specific tactics for maximum impact<\/strong><\/h2>\n\n\n\n<p>These change constantly as algorithms evolve, but at the time of writing these hold true.<\/p>\n\n\n\n<p><strong>Instagram<\/strong><\/p>\n\n\n\n<p>Stories and Reels outperform static posts for reach. Use countdown stickers for deadlines. Share entry tips as carousel posts. Ensure your brand presence looks professional and cohesive.<\/p>\n\n\n\n<p><strong>LinkedIn<\/strong><\/p>\n\n\n\n<p>Write thoughtful posts about why your awards exist and what winning means. LinkedIn&#8217;s algorithm favours personal accounts &#8211; encourage your team to share from their profiles.<\/p>\n\n\n\n<p><strong>TikTok<\/strong><\/p>\n\n\n\n<p>Only invest if you can commit to authentic, personality-driven video. Behind-the-scenes content showing real humans works. Staged corporate videos flop.<\/p>\n\n\n\n<p><strong>Facebook<\/strong><\/p>\n\n\n\n<p>Events and Groups remain valuable for community building. Create an Event that people can share. Consider a closed Group for past entrants.<\/p>\n\n\n\n<p><strong>X (formerly Twitter)<\/strong><\/p>\n\n\n\n<p>Real-time updates work here. Thread your entry process. Engage in relevant conversations and naturally mention your programme when appropriate.<\/p>\n\n\n\n<p><strong>Threads<\/strong><\/p>\n\n\n\n<p>Growing rapidly with 275 million users, this Meta platform rewards conversational, authentic content. Less polished than Instagram, more personality than LinkedIn.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"create-urgency\"><strong>Create urgency without desperation<\/strong><\/h2>\n\n\n\n<p>Humans procrastinate without pressure. More than 50% of entries arrive in the final three days because urgency triggers action.<\/p>\n\n\n\n<p><strong>Legitimate urgency tactics:<\/strong><\/p>\n\n\n\n<ul style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\" class=\"wp-block-list\">\n<li><strong>Early bird pricing<\/strong> \u2192 15-25% discount rewards immediate action and helps predict volumes<\/li>\n\n\n\n<li><strong>Limited entry acceptance<\/strong> \u2192 &#8220;We accept only 500 entries&#8221; creates FOMO<\/li>\n\n\n\n<li><strong>First submissions celebrated<\/strong> \u2192 (with permission) shows popularity and rewards early action<\/li>\n\n\n\n<li><strong>Milestone announcements<\/strong> \u2192 &#8220;200 entries received!&#8221; builds momentum<\/li>\n\n\n\n<li><strong>Strategic deadline extensions<\/strong> \u2192 Work once. Announce 7-10 days before original deadline that you&#8217;re extending two weeks due to demand<\/li>\n<\/ul>\n\n\n\n<p>Never extend more than once, or future programmes suffer credibility damage.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"finally\"><strong>Social media amplifies quality (it doesn&#8217;t replace it)<\/strong><\/h2>\n\n\n\n<p>The best social strategy can&#8217;t save a programme applicants don&#8217;t trust or value. Before investing heavily in promotion, ensure your fundamentals are solid:<\/p>\n\n\n\n<ul style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\" class=\"wp-block-list\">\n<li>Clear guidelines applicants understand without emailing questions<\/li>\n\n\n\n<li>Transparent judging that builds confidence in fair evaluation<\/li>\n\n\n\n<li>Meaningful recognition making entering worth applicants&#8217; time and effort<\/li>\n\n\n\n<li>Professional presentation reflecting the calibre you&#8217;re seeking<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/zealous.co\/about\/insights\/increase-submissions-to-your-awards-through-trust\/\" title=\"\">Building trust with potential entrants<\/a> matters more than any social tactic. Your awards&#8217; reputation compounds across cycles. Applicants become advocates. Winners become ambassadors. Judges return annually.<\/p>\n\n\n\n<p>Social media becomes the megaphone for something genuinely worth amplifying.<\/p>\n\n\n\n<p>Your programme&#8217;s quality creates the foundation. Social strategy builds the visibility. Together, they fill your awards with the submissions you deserve.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9972a97b wp-block-group-is-layout-constrained\" style=\"border-radius:8px;border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:#bf3ea2;border-left-width:4px;background-color:#f4e7f180;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-26ac2763 wp-block-group-is-layout-flex\">\n<p class=\"has-large-font-size\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"kiwi-bird\" class=\"svg-inline--fa fa-kiwi-bird\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" color=\"#ae3485\"><path fill=\"currentColor\" d=\"M291.2 388.4c31.2-18.8 64.7-36.4 101.1-36.4l55.7 0c4.6 0 9.1-.2 13.6-.7l85.3 121.9c4 5.7 11.3 8.2 17.9 6.1S576 471 576 464l0-240c0-70.7-57.3-128-128-128l-55.7 0C355.9 96 322.4 78.4 291.2 59.6 262.3 42.1 228.3 32 192 32 86 32 0 118 0 224 0 295.1 38.6 357.1 96 390.3L96 456c0 13.3 10.7 24 24 24s24-10.7 24-24l0-46c15.3 3.9 31.4 6 48 6 5.4 0 10.7-.2 16-.7l0 40.7c0 13.3 10.7 24 24 24s24-10.7 24-24l0-50.9c12.4-4.4 24.2-10 35.2-16.7zM448 200a24 24 0 1 1 0 48 24 24 0 1 1 0-48z\"><\/path><\/svg><\/span><\/p>\n<\/div>\n\n\n\n<p>We can help!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--20)\">Zealous makes running your programmes easier<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button primary-cta\" id=\"host-tour-bottom-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/demo\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">Experience tour<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline secondary-cta is-style-outline--2\" id=\"host-product-bottom-cta\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/zealous.co\/about\/submissions-management-platform\/\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.156), 1rem);\">View product &amp; features<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"tertiary-cta has-medium-font-size\" id=\"host-8-others-bottom-cta\" style=\"padding-top:var(--wp--preset--spacing--10)\">But we&#8217;re not alone in the space &#8211; <a href=\"https:\/\/zealous.co\/about\/resources\/best-award-management-software\/\" title=\"\">here are 8 others you may wish to consider<\/a> (even if we would prefer you choose us!).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Want us to write more content like this? Give it a like<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-9366075c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-368c6775 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n\t\t<div class=\"wpulike wpulike-animated-heart  wpulike-is-pro\" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"63165\"\n\t\t\t\t\tdata-ulike-nonce=\"bf9559bb04\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-animated-heart\"\n\t\t\t\t\tdata-ulike-display-likers=\"\"\n\t\t\t\t\tdata-ulike-likers-style=\"popover\"\n\t\t\t\t\tdata-ulike-append=\"&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop one&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop two&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop three&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path d=&quot;M23.6,0c-3.4,0-6.3,2.7-7.6,5.6C14.7,2.7,11.8,0,8.4,0C3.8,0,0,3.8,0,8.4c0,9.4,9.5,11.9,16,21.2c6.1-9.3,16-12.1,16-21.2C32,3.8,28.2,0,23.6,0z&quot;\/&gt;&lt;\/svg&gt;&lt;svg class=&quot;wpulike-svg-heart wpulike-svg-heart-pop four&quot; viewBox=&quot;0 0 32 29.6&quot;&gt;&lt;path 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6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group au_row is-nowrap is-layout-flex wp-container-core-group-is-layout-527f440d wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border au_img\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-44104 lazyload\" style=\"border-radius:40px;object-fit:cover;width:80px;height:80px\" data-src=\"http:\/\/mused.co\/wpadmin2\/wp-content\/uploads\/sites\/5\/2023\/11\/guy-armitage-zealous-1.webp\"><\/figure>\n\n\n\n<div class=\"wp-block-group au_txt_block wp-container-content-9dbf05af has-global-padding is-layout-constrained wp-container-core-group-is-layout-c4ee154b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p><a href=\"https:\/\/zealous.co\/about\/team\/guyarmitage\/\" title=\"\">Guy Armitage<\/a> is the founder of <a href=\"https:\/\/zealous.co\/about\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Zealous <\/a>and author of &#8220;<a href=\"https:\/\/everyoneiscreative.org\/?utm_source=guy_armitage&amp;utm_medium=blog_footer&amp;utm_campaign=founder_insight&amp;utm_id=founder_insight\" title=\"\">Everyone is Creative<\/a>&#8220;. He is on a mission to amplify the world&#8217;s creative potential.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--10)\">\n<h2 class=\"wp-block-heading\" style=\"padding-bottom:var(--wp--preset--spacing--10)\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Which social media platform generates the most entries for awards programmes?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>This depends on your audience. LinkedIn delivers 6.5% engagement for professional programmes. Instagram leads for creative awards at 4-5%. TikTok achieves 2.5-7.5% but requires authentic video content. Research where your past winners are active rather than chasing platform trends. Focus intensely on two or three platforms where ideal entrants spend time.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How far in advance should I start promoting my awards on social media?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Begin six to nine months before your deadline. Your <a href=\"https:\/\/zealous.co\/about\/insights\/marketing-your-competition\/\" title=\"\">marketing effort should represent 30% of work during planning<\/a>, rising to 70% when submissions open. The biggest mistake is waiting until launch\u2014you&#8217;ve then missed months of awareness-building.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Should I use paid social advertising or focus on organic reach?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Start with organic social and strategic partnerships, then add small paid campaigns (\u00a350-100) to amplify what&#8217;s working. Test different messages, measure conversions not just engagement, and scale what delivers entries. Social advertising works when promoting something people value.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How do I measure whether social media is driving entries?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Track conversions, not vanity metrics. Use UTM parameters in links to identify which platforms drive traffic to your entry page. Most modern platforms provide referral source data. Social conversion rates typically range 2-5%. Measure success against your own benchmarks\u2014if strategic efforts increased entries 25-30% year-over-year, that&#8217;s significant.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How can I increase social reach without a marketing budget?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Build relationships months beforehand with organisations serving your audience. Make sharing easy for judges, sponsors, and past winners with ready-to-share graphics. Public voting transforms passive followers into participants. List on free directories. Create shareable assets like entry guides that applicants reuse when telling peers. Time investment replaces budget.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>What&#8217;s the biggest social media mistake awards programmes make?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Posting about themselves instead of addressing entrant needs. Shift toward educational content, social proof from past winners, and behind-the-scenes access. With 60-70% of social traffic from mobile, ensure your entry process works flawlessly on smartphones. Track conversions and do more of what drives submissions, not pretty engagement numbers.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How can I make my awards social media content more inclusive and accessible?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Start with captions on all videos\u201485% of social video is watched without sound, and captions make content accessible to Deaf viewers. Add descriptive alt-text to images so screen readers convey your message (&#8220;Past winner showcasing sculpture&#8221; not &#8220;IMG_1234&#8221;). Avoid industry jargon without context that excludes outsiders. Test colour contrast ensuring text is readable. Keep videos under 60 seconds when possible. Accessible content often performs better algorithmically because platforms reward inclusive practices, and you&#8217;ll reach qualified applicants who were previously excluded.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How often should I post about my awards on social media?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>During awareness-building (six to nine months before), post 2-3x weekly. Intensify to 4-6x weekly approaching deadlines. Final two weeks shift to daily content. Final 72 hours justify multiple daily posts. Quality trumps volume\u2014one compelling weekly post driving entries beats daily generic content people scroll past.<\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boost your awards program entries using proven social media strategy covering platform choice, winning content, and conversion tracking.<\/p>\n","protected":false},"author":3,"featured_media":59316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-post-org-insight","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[910],"class_list":["post-63165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-managing-awards"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/63165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/comments?post=63165"}],"version-history":[{"count":1,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/63165\/revisions"}],"predecessor-version":[{"id":65501,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/posts\/63165\/revisions\/65501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media\/59316"}],"wp:attachment":[{"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/media?parent=63165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/categories?post=63165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zealous.co\/about\/wp-json\/wp\/v2\/tags?post=63165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}