Remember when social platforms actually connected us with people we cared about? The digital world promised to bring us closer, but has decayed into systems that capture and monetise our attention.
Now, as AI agents rise to prominence, these channels will become increasingly polluted as they become hijacked by automated content crafted solely to generate engagement – and ultimately augment your “3 human friends with AI ones” (thanks Zuck).
Despite that, let’s face it our feeds are flooded with heavily curated stories that make achievement look effortless. This isn’t healthy and creates a dangerous illusion. When everyone online makes success look easy, we’re left wondering why it feels so hard when we do it ourselves. Why work towards something if it’s so much harder for us than everyone else?
How can we be authentically human when we are surrounded by artificial perfection? How do we preserve what makes us uniquely human when algorithms curate our digital lives? As AI increasingly reshapes our world, celebrating our messy, imperfect humanity isn’t just important – but essential.
Rarely do people share their full human story. The failures, the doubts, the random thoughts and detours that lead them to where they are. Where do people get their inspiration from? How do we honestly deal with failure? What happens in those dark moments when everything seems impossible?
So instead of being a hostage to someone else’s agenda I’ve chosen to be more human, swapping throw away short form content on social media with longer form stories unencumbered by the recommendations algorithms, keyword cramming and dopamine loops. You’ll find these new articles in the Founder Stories section (I will continue sharing tips and tricks for hosting opportunities, and company news on Founder Insights and News sections).
I’ll be sharing experiences that shaped who I am today – including:
- The bitter sweet success (or failure depending on how you measure it) of my first startup
- Thoughts about the future – that includes AI (that’s what I graduated from in 2004)
- Things that changed my life (moments, people, objects)
- The biggest mistakes I have made at work
- The challenges of founding a business, managing a young family, writing a book, and doing some very random things to feed my creative itch.
What you won’t get:
- Purely AI generated topics and content (AI will be used to proof-read and advise on structure)
- Hard-core sales pitches
- Jargon and buzzwords (yuck).
- SEO cramming
I’m not promising profound wisdom in every post – just honest perspectives from someone who’s made plenty of mistakes along the way, and I hope it reminds you that behind every (successful) project is a human being who’s just figuring it out as they go – just like you.
Let us know you want us to write more content like this with a love!
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Guy Armitage
Founder
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