Author: Guy Armitage

  • The 5 Metrics To Drive Growth for your Awards & Competitions

    The 5 Metrics To Drive Growth for your Awards & Competitions

    Running a successful competition means knowing what’s working – and what isn’t. Learn the 5 key metrics that will help you understand your candidates’ journey and grow your program effectively.

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  • The Questionnaire Conundrum: Unraveling the Complexities of Audience Data

    The Questionnaire Conundrum: Unraveling the Complexities of Audience Data

    Capturing data is vital. It shapes our programming, informs our funders, and, ultimately, determines our impact. Yet, with increasingly stretched resources, it is a time-consuming and expensive endeavour for organisations. In this article, we’ll unpack the purpose behind audience questionnaires, explore their limitations & explore alternative solutions.

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  • The definitive guide to monetizing your award

    The definitive guide to monetizing your award

    Making money from your awards is a fine art. This guide shares top tips to get your pricing strategy right, why your process matters to your bottom line, best practice with timings and working out the right price.

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  • Pricing your competition

    Pricing your competition

    How to price your awards and competitions is a fine art. Discover best practice when setting your entry price, alternative ways of making money and the impact the wrong price can have on your awards.

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