Creative Industry Insights
Explore thought-provoking insights from Zealous founder Guy Armitage on the creative industries, awards management, AI in creativity, and building sustainable creative businesses.
-
Getting grilled by an AI (kinda)
I recently tried an experiment. Could I use AI to interview me about the creative industries to surface interesting insights . What emerged was really interesting (and a little uncomfortable).
-
A Human-Centered Approach to Audience Data
Traditional audience surveys exclude busy families, young people, and disabled visitors. Here’s how cultural venues can capture every voice.
-
Being Human in the age of Algorithms
What happens when curated content makes success look effortless? Join me for authentic stories about the messy reality behind achievement.
-
Turning Disruption into Growth: A Zealous Roadmap for 2025
Each year I reflect on progress. This year I’m looking differently – at the creative industries today, our shared challenges & Zealous’s role in all of this.
-
How to invite creativity back into your life
When did you last feel truly creative? 75% of us feel we’re not reaching our creative potential. This post explores how to reignite that spark in your life and work.
-
The Questionnaire Conundrum: Unraveling the Complexities of Audience Data
Capturing data is vital. It shapes our programming, informs our funders, and, ultimately, determines our impact. Yet, with increasingly stretched resources, it is a time-consuming and expensive endeavour for organisations. In this article, we’ll unpack the purpose behind audience questionnaires,…
-
Founder Update 2024
2023 was another crazy year. Our commitment to the creative industries is unwavering. Discover how we continue to support you in 2024 with a price lock, more features, a commitment to ethical AI and clearer blogging, insights & communications.
-
Making A.I. work for the creative industries
A deep exploration into the opportunities and threats A.I. poses for the creative industries, written by someone whose straddled both worlds.
-
10 Questions with Guy Armitage
This year, Zealous celebrates its 10th Anniversary. In recognition of this momentous occasion, we’ve interviewed founder and CEO, Guy Armitage, to find out more about the company’s past, present and future.
-
Sharing Four Lessons from Running a Business
Ten years have gone by quickly, and we are still learning. After a decade of building Zealous, we thought we should share some of our top lessons.
-
Embracing Creativity as an Agent of Change
How long will it take before we return to normality? Is the world of yesterday really the world that we want for tomorrow? And in this period of change, how do we make sure we are able to cope with…
-
Here’s to 2020
As a nation we may not agree with choices that were made in 2019 – but a new decade is upon us and there has been no better time to learn from the past and focus on building a future…
-
11 Life Lessons If You’re A Creative
Being a creative can be tough. For all the time you spend doing what you love, you’ve got to put in the same number of hours trying to get others’ attention and making the money you need to sustain yourself. These lessons…
-
6 Books To Read In 2020
The winter break is the perfect time to reflect on the past year and prepare for the challenges of 2020. It’s also a time of frantic Christmas gift buying, where the stresses of inspiration, finances and expectations collide; leaving us…
-
Valuing Your Work
We all know how much milk, coffee and sugar are worth, yet why does the creative industry struggle to value its goods, and why does it feel we’re working harder and making less? (Spoiler – It’s very much down to…
-
The State of Emerging Creativity
Nurturing emerging creators is pivotal in unlocking the creative sectors full potential. To shed light on the challenges faced by those early in their creative careers, we asked 1,800 individuals breaking into the industry how they felt about creating in…
-
The Art of Changing Humanity
How can we rebalance society in a world where politics, core beliefs, and knowledge have become increasingly extreme.
-
Mind the Gender Gap
It has been a little more than a hundred years since women were first given a voice in UK politics; yet the last couple of years have still demonstrated a real chasm in securing women’s equal footing within our society.…
-
Global creativity, the UK and the arts
The creative industries account for 14.6% of the UK’s GVA. But in a complex political climate and a rapidly developing world; how can the UK retain its edge?
-
Guaranteeing Our Creative Future
It would be dangerous to blindly celebrate the creative industries success—we’re reaping fruit planted decades ago. Here are a few points we must consider to ensure our creative future.