Creative Resources: Self-Promotion
Creative Resources: Self-Promotion
“There’s no shame in helping others see your value.”
Many creatives shy away from self-promotion fearing they’ll be branded arrogant, but their fear is misplaced. If you don’t tell people about what you do – and why you do it – how will they know? If you want to create a sustainable business then you’re going to need customers, supporters and champions. Self-promotion will get you there.
Do an event and benefit from its marketing!
Work in a supportive environment
Cockpit Arts is a leading light in the creative community: a home for artist studios, a business incubator, a support network, a standard bearer for the industry. Cockpit Arts is revered for good reason.
One of the largest single site art spaces in the UK and home to 270 artists, makers and designers, Wimbledon Art Studios is a community and a support network. It holds two events a year to celebrate its inhabitants and it is a rich source of talent for those looking to buy original work.
For more workspace ideas, see Creative Resources: Studio Spaces
Need further help? Do a course:
There are many courses available in the art of self-promotion. This online course is run by Central St Martins.
The Design Trust is a fabulous organisation run by Patricia van den Akker, who is a force of nature! The Design Trust is a limitless – and endlessly positive – resource and I cannot recommend it enough.
Apps and Websites
Social media soaks up minutes like a sponge! Devote a small amount of time to social media every day and stick to it. Then get on with your day!
While not the most popular tool for creatives these days, Twitter is still a great way to connect with likeminded people across the globe. Use Twitter positively and it can pay dividends.
Another popular resource where creatives can share work, accrue followers and follow others. An extra perk: every project on Behance has a unique URL which can be shared!
Instagram, it’s become a go-to for creatives. Use it to share your process, what inspires you and of course your finished work. Follow people with the same interests and others will follow you. Ensure your images are tagged so your work is linked to you, and others can find it in searches.
See here for alternative social channels and tips on navigating social media!
And finally..
Here is a helpful article from 99Designs that goes into more detail. It is geared towards Graphic Designers, but the points raised here are very pertinent:
Marketing yourself as a designer
And if you feel the need to study further, here are some very helpful books:
Marketing for introvert creatives – Pete Mosley’s book – “The Art of Shouting Quietly”
Brag Better: Master the Art of Fearless Self Promotion
Self-Promotion for Introverts: The Quiet Guide to Getting Ahead
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